#KonvoConnect time for tomorrow has been rescheduled. We will be hosting it from 4-5 pm IST with @AditiRindani 👍

— Konvophilia (@konvophilia) October 6, 2016

#KonvoConnect is about to start in 12 mins ! Gve us big #shoutout if you love our guests and the #conversation flow pic.twitter.com/y6bndGqFXy

— Konvophilia (@konvophilia) October 7, 2016

I love!! And the guest today is me :) https://t.co/9bHWeV3zqT

— Aditi Rindani (@AditiRindani) October 7, 2016

Today's #KonvoConnect with Aditi Rindani on "Content that will make your audience listen : From Radio to... https://t.co/NVos34kJUi

— Dr. Khushbu Pandya🐦 (@Pandya_Khushbu) October 7, 2016

@AditiRindani @konvophilia Join #konvoconnect @ 4:00pm Today! 10 minutes to go!!

— Dhruva gandhi 💃🏻 (@princessdhruva) October 7, 2016

Hello there! It's my first #KonvoConnect chat. Hope you all are having a fab day!😆

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@konvophilia @ShwetaMallapur Hwy Shweta, so glad you could make it :)

— Aditi Rindani (@AditiRindani) October 7, 2016

We welcome you @AditiRindani to #KonvoConnect !

— Konvophilia (@konvophilia) October 7, 2016

@AditiRindani Yes and we are very excited for it ! How about you #konvoconnect community members?

— Konvophilia (@konvophilia) October 7, 2016

@konvophilia Thank you. Looking forward to some exciting conversations. #KonvoConnect

— Aditi Rindani (@AditiRindani) October 7, 2016

@konvophilia pleasure! Great e-meeting you @AditiRindani. Such an exciting topic today. Looking forward🙂 #konvoconnect

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

Coming up our 1st question for you in next tweet#konvoconnect@eChaiVentures @dreamerkushal @princessdhruva @falgunivasavada @getsocialee

— Konvophilia (@konvophilia) October 7, 2016

Heloooo @konvophilia @AditiRindani , good afternoon to you!! #konvoconnect

— Malhar Barai (@MalharBarai) October 7, 2016

Everybody r welcom 2 ask questions 2 @AditiRindani on #KonvoConnect
on Content that makes your audience listen - from radio to advertising

— Konvophilia (@konvophilia) October 7, 2016

Warm welcome @MalharBarai Meet @AditiRindani and ask up questions on #KonvoConnect

— Konvophilia (@konvophilia) October 7, 2016

@MalharBarai Hello, Good Afternoon! How are you doing? #KonvoConnect

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

On right now, #content for #radio and #advertising with @konvophilia Join in :)

— Aditi Rindani (@AditiRindani) October 7, 2016

hello @ShwetaMallapur , am good. Thanks for asking, trust you're doing well too! #KonvoConnect

— Malhar Barai (@MalharBarai) October 7, 2016

@MalharBarai indeed!🙂 How's Bangalore climate treating you? #konvoconnect

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@ShwetaMallapur At 30C, we're feeling it's too hot :) #KonvoConnect

— Malhar Barai (@MalharBarai) October 7, 2016

Q1. Share us your views on importance of #Content #konvoconnect@AditiRindani @sunillnb @inamdavadinfo @AmitHPanchal pic.twitter.com/ENLhPAaOy8

— Konvophilia (@konvophilia) October 7, 2016

A1- Content is the King while Creative is the Queen. One need not only think about WHAT to deliver but also HOW to deliver. #konvoconnect https://t.co/CEF0UYxM8L

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@konvophilia As cliche as it may sound,content is king for me. For radio, it rules the roost. And for ads as well, it lends a great support

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani Wow.. can you let us know some exciting examples ?#KonvoConnect

— Konvophilia (@konvophilia) October 7, 2016

@konvophilia Remember the all the EQ ads? Didn't they have brilliant concepts and copies? For eg Tanishq. Or the minimalist one liner ads

— Aditi Rindani (@AditiRindani) October 7, 2016

@konvophilia A do not text and drive ad by Volkswagen read: I'll be there in a wh.....
In love with such #content #advertising #KonvoConnect

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani Which is your favourite radio advertisement so far? @konvophilia #konvoconnect @Pandya_Khushbu

— Hiral Pandya (@World_Of_Hir) October 7, 2016

@World_Of_Hir @konvophilia @Pandya_Khushbu Hey Hiral, thanks 4asking. Radio ads are generally annoying. But @RadioMirchi had made one. (1/2)

— Aditi Rindani (@AditiRindani) October 7, 2016

@World_Of_Hir For Gandhi Jayanti,it said we find Gandhi in notes,wallet,statutes, books,in fancy dresses,but can we find him in our hearts?

— Aditi Rindani (@AditiRindani) October 7, 2016

.@AditiRindani Q1 Storytelling plays an important role in content creation? how is it diff between radio vs online mktg #konvoconnect

— Malhar Barai (@MalharBarai) October 7, 2016

@MalharBarai Agreed with the storytelling bit. Most of us love reading books rather than watching the same in a film format, right? (1/2)

— Aditi Rindani (@AditiRindani) October 7, 2016

@MalharBarai books leave a lot to imagination,like radio. audio format lets you build your own story. So radio has to create a picture (2/2)

— Aditi Rindani (@AditiRindani) October 7, 2016

@konvophilia I personally feel context is much more important than content... #konvoconnect

— Dhruv Gupta (@drvgpt) October 7, 2016

Hi Aditi. Thank you answering. And touche, radio ads are annoying.. #konvoconnect https://t.co/2QyxJKO6Pn

— Hiral Pandya (@World_Of_Hir) October 7, 2016

@konvophilia @AditiRindani Content is the only tool where brand deliver successfully & reach in audience mind #konvoconnect

— virag shah (@viragshah4) October 7, 2016

Here comes our Q2 for @AditiRindani at #konvoconnect@AmitHPanchal @sunillnb @inamdavadinfo @jatin10 @JigsThanki1987 pic.twitter.com/hRtpkhhwSE

— Konvophilia (@konvophilia) October 7, 2016

@ShwetaMallapur Radio is a beautiful medium that thrives on content.Grab the local pulse,talk of what a local would ideally be interested in

— Aditi Rindani (@AditiRindani) October 7, 2016

@ShwetaMallapur It can be garba,food,local markets,festivals, weekend,traffic. Market your content in a way that people feel u r one of them

— Aditi Rindani (@AditiRindani) October 7, 2016

Q3 wht differnce do u observe as a #content #creator frm both ur job roles? @AditiRindani @RjVashishth #konvoconnect pic.twitter.com/IJY98DF8OU

— Konvophilia (@konvophilia) October 7, 2016

@konvophilia RJ was fun. Writing is responsible. RJ meant entertainment. Writing means that and a lot more. RJ was sounds. Here its papers.

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani @konvophilia How do you rate content marketing among all its conventional and non-conventional forms? #content

— Manan Rindani (@TheMananRindani) October 7, 2016

@TheMananRindani @konvophilia Pretty high. Because according to facts and figures, it is the current and future wave.

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani @konvophilia how effective is radio advertising in today's era of #socialmedia. #konvovonnect

— Dhruva gandhi 💃🏻 (@princessdhruva) October 7, 2016

@princessdhruva @konvophilia That's a tricky one! But I would vouch for it only because radio is a mass medium. (1/2) #KonvoConnect

— Aditi Rindani (@AditiRindani) October 7, 2016

@princessdhruva @konvophilia A carwalla listens to it, so does a lariwala. It has more reach for a fixed target audience. (2/2)

— Aditi Rindani (@AditiRindani) October 7, 2016

@konvophilia @AditiRindani so how advertising is different for radio listeners and digital janta? How do you approach them?

— Dipali Thakkar (@dipalit) October 7, 2016

@dipalit @konvophilia Radio is a local medium, SM is global. So according to me, many factors like language, format & others matter

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani Q- What all do you consider while you write a copy which needs to be short and crisp? #KonvoConnect

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@ShwetaMallapur Should convey the meaning, should not be so creative that a layman doesn't understand, simple words, strong meaning.

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani @ShwetaMallapur Brilliant insight --> being *too* creative is a challenge as well #KonvoConnect

— Malhar Barai (@MalharBarai) October 7, 2016

"Simple words, Strong meaning". That's a powerful statement. #konvoconnect @AditiRindani https://t.co/XBgxhTx5ss

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@AditiRindani How can you make #radio ads attractive? Can you give some tips for the same? @konvophilia @Pandya_Khushbu @YogeshPareek_

— Dhruva gandhi 💃🏻 (@princessdhruva) October 7, 2016

@princessdhruva @konvophilia Radio ad should break the clutter. Most of them sound similar. Music, words and sound effects are the combo

— Aditi Rindani (@AditiRindani) October 7, 2016

#KonvoConnect @aditirindani Q: how you deal with an absence of the visual appeal, while preparing radio ads?

— Pragnendra Rahevar (@Pragnendra) October 7, 2016

@Pragnendra That's where the importance of the copy comes in. Selecting the right words. Perfect audio appeal with sound effects and music!

— Aditi Rindani (@AditiRindani) October 7, 2016

.@AditiRindani Q --> Life of RJ vs Life of Content Creator - Your thoughts on challenges vs advantages #konvoconnect

— Malhar Barai (@MalharBarai) October 7, 2016

@MalharBarai Precise questions are difficult to answer. RJs are local celebrities, idols. They need to entertain.That's the base line! (1/2)

— Aditi Rindani (@AditiRindani) October 7, 2016

@MalharBarai Content creators are behind the scenes. They need to play with words all the time. Advantage is that here the focus is content

— Aditi Rindani (@AditiRindani) October 7, 2016

@MalharBarai Take this as a challenge or advantage, RJs create content, entertain, need to have knowledge of sounds. But so much fun!

— Aditi Rindani (@AditiRindani) October 7, 2016

Which is the most funny #radio ad dat u have so far done in ur career as a RJ? #konvoconnect @konvophilia #advertising @Pandya_Khushbu

— Dhruva gandhi 💃🏻 (@princessdhruva) October 7, 2016

@princessdhruva you'd asked for the funny ad! Well, none on the top of my mind. But generally wrong pronunciations make some ads funny!

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani Q- Which genre according to you grabs eyeballs in content irrespective of the medium used? #KonvoConnect

— Shweta Mallapur (@ShwetaMallapur) October 7, 2016

@ShwetaMallapur Intelligence. A crisp, smart print ad, smartly placed audio or TV ad. But that's my opinion. EQ also sells!

— Aditi Rindani (@AditiRindani) October 7, 2016

We are nearing to our 1 hour #KonvoConnect #tweetchat with @AditiRindani & time seems so short with all u amazing ppl joining in !!👍👌

— Konvophilia (@konvophilia) October 7, 2016

@konvophilia And it was amazing to say the least. Good to read thoughts from different media platform. Kudos @AditiRindani #KonvoConnect

— Malhar Barai (@MalharBarai) October 7, 2016

@MalharBarai @AditiRindani it is our new initiative of #KonvoConnect. We will learn from ppl like u & make ourselves & our community rich !

— Konvophilia (@konvophilia) October 7, 2016

Always a learner! Thanks @konvophilia #KonvoConnect is a brilliant initiative! https://t.co/ejfQ8Dqjbj

— Aditi Rindani (@AditiRindani) October 7, 2016

@konvophilia @MalharBarai Thanks a lot. This is a great platform :) Looking forward to next Friday, with new conversations!

— Aditi Rindani (@AditiRindani) October 7, 2016

@AditiRindani @MalharBarai thank u vry mch fr sparing ur time & being with us at #KonvoConnect ! Btw she took a half leave 4rm office 2day

— Konvophilia (@konvophilia) October 7, 2016

@konvophilia So @AditiRindani gets to party for rest of the evening while we work :) #KonvoConnect

— Malhar Barai (@MalharBarai) October 7, 2016

@MalharBarai @konvophilia Hahaha, that's another way of seeing it as well. The doors are open, join in the party, Malhar and @Pandya_Khushbu

— Aditi Rindani (@AditiRindani) October 7, 2016

A big #Thanks @ShwetaMallapur @viragshah4 @drvgpt @princessdhruva @MalharBarai @AditiRindani @dipalit @AmitHPanchal @getsocialee @SocialNoel

— Konvophilia (@konvophilia) October 7, 2016

Today's #KonvoConnect Analytics Powered by @socialertdotnet @AditiRindani @MalharBarai @princessdhruva pic.twitter.com/j6r1l8M8nM

— Konvophilia (@konvophilia) October 7, 2016

Contextual summary of #KonvoConnect : Content Strategy - Frm Radio To Advertising w/ @AditiRindani & @konvophilia @ https://t.co/ruQfp52svY

— Jatin Chaudhary (@jatin10) October 8, 2016

We r so glad to collaborate fr #contentcuration of #KonvoConnect w/ @eChaiVentures Thankyou @jatin10 👍 @AditiRindani @princessdhruva

— Konvophilia (@konvophilia) October 8, 2016