Q1. Share us your views on importance of #Content #konvoconnect@AditiRindani @sunillnb @inamdavadinfo @AmitHPanchal pic.twitter.com/ENLhPAaOy8— Konvophilia (@konvophilia) October 7, 2016
A1- Content is the King while Creative is the Queen. One need not only think about WHAT to deliver but also HOW to deliver. #konvoconnect https://t.co/CEF0UYxM8L— Shweta Mallapur (@ShwetaMallapur) October 7, 2016
@konvophilia As cliche as it may sound,content is king for me. For radio, it rules the roost. And for ads as well, it lends a great support— Aditi Rindani (@AditiRindani) October 7, 2016
@AditiRindani Wow.. can you let us know some exciting examples ?#KonvoConnect— Konvophilia (@konvophilia) October 7, 2016
@konvophilia Remember the all the EQ ads? Didn't they have brilliant concepts and copies? For eg Tanishq. Or the minimalist one liner ads— Aditi Rindani (@AditiRindani) October 7, 2016
@konvophilia A do not text and drive ad by Volkswagen read: I'll be there in a wh.....In love with such #content #advertising #KonvoConnect— Aditi Rindani (@AditiRindani) October 7, 2016
@AditiRindani Which is your favourite radio advertisement so far? @konvophilia #konvoconnect @Pandya_Khushbu— Hiral Pandya (@World_Of_Hir) October 7, 2016
@World_Of_Hir @konvophilia @Pandya_Khushbu Hey Hiral, thanks 4asking. Radio ads are generally annoying. But @RadioMirchi had made one. (1/2)— Aditi Rindani (@AditiRindani) October 7, 2016
@World_Of_Hir For Gandhi Jayanti,it said we find Gandhi in notes,wallet,statutes, books,in fancy dresses,but can we find him in our hearts?— Aditi Rindani (@AditiRindani) October 7, 2016
.@AditiRindani Q1 Storytelling plays an important role in content creation? how is it diff between radio vs online mktg #konvoconnect— Malhar Barai (@MalharBarai) October 7, 2016
@MalharBarai Agreed with the storytelling bit. Most of us love reading books rather than watching the same in a film format, right? (1/2)— Aditi Rindani (@AditiRindani) October 7, 2016
@MalharBarai books leave a lot to imagination,like radio. audio format lets you build your own story. So radio has to create a picture (2/2)— Aditi Rindani (@AditiRindani) October 7, 2016
@konvophilia I personally feel context is much more important than content... #konvoconnect— Dhruv Gupta (@drvgpt) October 7, 2016
Hi Aditi. Thank you answering. And touche, radio ads are annoying.. #konvoconnect https://t.co/2QyxJKO6Pn— Hiral Pandya (@World_Of_Hir) October 7, 2016
@konvophilia @AditiRindani Content is the only tool where brand deliver successfully & reach in audience mind #konvoconnect— virag shah (@viragshah4) October 7, 2016