@AditiRindani @konvophilia how effective is radio advertising in today's era of #socialmedia. #konvovonnect— Dhruva gandhi 💃🏻 (@princessdhruva) October 7, 2016
@princessdhruva @konvophilia That's a tricky one! But I would vouch for it only because radio is a mass medium. (1/2) #KonvoConnect— Aditi Rindani (@AditiRindani) October 7, 2016
@princessdhruva @konvophilia A carwalla listens to it, so does a lariwala. It has more reach for a fixed target audience. (2/2)— Aditi Rindani (@AditiRindani) October 7, 2016