@AditiRindani Q- What all do you consider while you write a copy which needs to be short and crisp? #KonvoConnect— Shweta Mallapur (@ShwetaMallapur) October 7, 2016
@ShwetaMallapur Should convey the meaning, should not be so creative that a layman doesn't understand, simple words, strong meaning.— Aditi Rindani (@AditiRindani) October 7, 2016
@AditiRindani @ShwetaMallapur Brilliant insight --> being *too* creative is a challenge as well #KonvoConnect— Malhar Barai (@MalharBarai) October 7, 2016
"Simple words, Strong meaning". That's a powerful statement. #konvoconnect @AditiRindani https://t.co/XBgxhTx5ss— Shweta Mallapur (@ShwetaMallapur) October 7, 2016