Weapons of mass distribution

Key early growth/marketing exec at Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO). Now CEO/Founder Qua...

Newport Beach / San Francisco
GrowthHackers.com/member/sean/

Nir Eyal

@nireyal

I work on, write, and teach about products that move people. Author of Hooked: How to Build Habit-Forming http://t.co...

NirAndFar.com

jascha kaykas-wolff

@kaykas

CMO @Mozilla. Dad of 3. Startup advisor. ❤️Pocket squares. Agile Marketer. #growthverse co-creator. Author: Growing U...

San Francisco, CA
linkedin.com/in/kaykas

Elena Verna

https://www.linkedin.com/in...

SVP, Growth at SurveyMonkey

San Francisco Bay Area

George Lee

https://www.linkedin.com/in...

Head of Growth at Instagram

Mountain View, California

Brittany Murlas

@brittmurlas

Growth expert - paid acq, content domination. I know Pinterest marketing better than anyone.

Bay Area, CA
brittanymurlas.com

Everette Taylor

@Everette

Download @Skurt || 4x Entrepreneur

Los Angeles, CA
apple.co/2b4veVp

Brian Balfour

@bbalfour

Founder/CEO @ Reforge, Previously VP Growth @ HubSpot, EIR @ Trinity Ventures, Co-Founder at Boundless, Viximo, and P...

San Francisco, CA
coelevate.com

Karen X. Cheng

@karenxcheng

I make videos for startups. https://t.co/3IXhIWWM3I

San Francisco, CA
karenx.com

Casey Winters

@onecaseman

Former Product Lead on Growth Team @Pinterest. Former Marketing Director and first marketer @GrubHub. @ChicagoBooth i...

San Francisco
caseyaccidental.com

Ryan Deiss

@ryandeiss

Husband to Emily. Father to Jonathan, Joyce, Ruth and Timothy. Also founder of @digitalmktr http://t.co/JJITJWf0w4 an...

Austin, TX
digitalmarketer.com

Adelyn

@adelynzhou

Marketer, #bot enthusiast and entrepreneur. Growth and marketing by day, wanderlust by life. Founder of @topbots. For...

New York, NY
topbots.com

Patrick Campbell 📈

@Patticus

#SaaS steamroller @priceintel. Cloud Rules Everything Around Me (C. R. E. A. M.)

Boston, MA
priceintelligently.com

Daniel Harmon

https://www.linkedin.com/in...

Creative Director at Harmon Brothers

Provo, Utah Area

Steven Dupree

@MarketFound

Helping entrepreneurs find their customers since I was a pup. Recently VP Marketing at SoFi. Advisor to some, friend ...

San Francisco, CA
market-found.com

Lance Loveday

@loveday

CEO - Closed Loop Marketing, Author - Web Design for ROI, speaker, cyclist, husband, father, online advertising freak...

Roseville, CA
closedloop.com

Michael Sharkey

@michaelsharkey

The future is here, it's just not evenly distributed yet, William Gibson. I am the CEO of Autopilot.

San Francisco
autopilothq.com

Susan Su

@susanfsu

Partner & content chief @500startups. Past life @appsumo, @insidenetwork, @google. Personal at https://t.co/9nMjAeAP7b

San Francisco plus Asia
about.me/susanfsu

Dave McClure

https://www.linkedin.com/in...

@davemcclure

Silicon Valley, CA

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Jascha Kaykas-Wolff - CMO, Mozilla

As Chief Marketing Officer, Jascha Kaykas-Wolff leads Mozilla’s global marketing strategy and organization.

Our CMO Jascha Kaykas-Wolff speaking at Growth Hacking conference #WMD2016. Starting at 22:21 https://t.co/6mgcSjLO8W pic.twitter.com/U9gWNM17XY
— Mozilla (@mozilla) November 4, 2016

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James Currier - Managing Partner, NFX Guild

James is an Advisor to networks and marketplaces like like Wanelo, Angelist, Poshmark, Scripted, Jiff, Goodreads, PandoDaily, etc.

My notes on @JamesCurrier's "Unlocking Growth" talk from @500Startups #wmd2016 conference on Friday. https://t.co/dSsDdqDRYr pic.twitter.com/v50mFNpbJP
— Tyler Tate (@tylertate) November 7, 2016

@500Startups #NFXGuild JamesCurrier "Language is the foundation of growth" #WMD2016 #BusinessDevelopment #GrowthHacking pic.twitter.com/3u2NGGxsgp
— sevalucleryildiz (@sevalyildiz) November 4, 2016

"Testing, not analysis drives growth" - @SeanEllis; "20-100 tests / month is the speed" - @JamesCurrier #WMD2016 #leanstartup
— Monika Starzyk (@StMonika) November 4, 2016

RT @500Startups: @NFXGuild @JamesCurrier "Make it about THEM, not YOU." #WMD2016 #500distro https://t.co/Y0MIcXvktL
— Startup Social (@startupsocial1) November 4, 2016

RT @500Startups: @NFXGuild @JamesCurrier "I HATE paid growth." #WMD2016 #500distro
— Startup Social (@startupsocial1) November 4, 2016

Unlearn what you've learned and be ready to adapt @JamesCurrier @NFXGuild #WMD2016 #startuplife #HappeningNow https://t.co/LqTqAENuIH
— Pawan J. Mehra (@PawanJMehra) November 4, 2016

You should be running 20-100 experiments/month, from "Unlocking the secrets of #growth" by @JamesCurrier at #WMD2016 https://t.co/1B5ErNNfzJ
— Laura Bârlădeanu (@bulinutz) November 4, 2016

You can move at a much much faster speed, market it, make it about them @JamesCurrier #wmd2016
— Shruti Kothiwal (@kothiwal_shruti) November 4, 2016

“Visual language is great but don’t use icons.” @JamesCurrier #wmd2016
— Juliano M. Dasilva (@iammrjuju) November 4, 2016

"Run 20-100 experiments/month to reach more 'Aha!' moments & transform your product"- @JamesCurrier #WMD2016 #LeanStartUp
— Hayley Leibson (@hayleyleibson) November 4, 2016

Changing how you talk about the product, changes how you think about the product @JamesCurrier @NFXGuild #WMD2016 @inzpire_me #tincsv pic.twitter.com/wHUnhog9HD
— Marie Mostad (@mariemostad) November 4, 2016

500Startups: Startups move FASTER than schools and even google NFXGuild JamesCurrier #500distro #wmd2016 pic.twitter.com/GROHQ1B88f
— Barbara Neithan (@BNeithan) November 4, 2016

500Startups: Consider changing your organization to a network. NFXGuild JamesCurrier #WMD2016 #500distro pic.twitter.com/oP2YZzJenY
— Barbara Neithan (@BNeithan) November 4, 2016

Love this quote! You can move faster - much faster. @JamesCurrier #WMD2016 #500strong cc: @500Startups pic.twitter.com/jx2p5I10FK
— Arjun Dev Arora (@ArjunDArora) November 4, 2016

5. Speed- move fast. @JamesCurrier #WMD2016 "the problem is the schools you went to. You all went to good schools and success there is slow"
— Julia Gitis (@edversation) November 4, 2016

4. It's about network effects. @JamesCurrier #WMD2016 network makes it about retention
— Julia Gitis (@edversation) November 4, 2016

Lol putting a mirror in front of a slow elevator reduced complaints to the landlord to zero @JamesCurrier #WMD2016
— Julia Gitis (@edversation) November 4, 2016

.@JamesCurrier Have a look at #jtbd which will help you with getting your #marketing language and messaging spot-on #WMD2016 pic.twitter.com/0eeIwCIG49
— Rene Bastijans (@renebastijans) November 4, 2016

3. It's not about you, it's about them. Make 100% of the language about the user @JamesCurrier #WMD2016
— Julia Gitis (@edversation) November 4, 2016

Why I love product marketing... "When you nail the language, boy does it work" @JamesCurrier #WMD2016
— Lauren Davis (@ldavey365) November 4, 2016

"Market language first, product second." True words by @JamesCurrier of @NFXGuild at #WMD2016
— Oskar Kalmaru (@okalmaru) November 4, 2016

Paid growth is now more necessary than ever (and fundraising becomes more important.) @JamesCurrier #500distro #WMD2016
— Tina Pastelero (@tinapastelero) November 4, 2016

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Ryan Deiss - Founder & CEO, Digital Marketer

Ryan Deiss is the founder and CEO of Digital Marketer.

"Just because your market wants what you have to offer doesn't mean they know they want it...YET." @ryandeiss #wmd2016 #500distro pic.twitter.com/5lJv39vtsN
— 500 Startups (@500Startups) November 4, 2016

Screw B2C and B2B! It's human to human, H2H.
Thanks @ryandeiss #500STRONG #WMD2016 https://t.co/6Zdg5K9Opq
— Allen McCormick (@4ulocal_allen) November 4, 2016

"The job of marketing is not to close a sale, the job of market is to start a conversation." - @ryandeiss @DigitalMktr #WMD2016 @500Startups pic.twitter.com/jqCDY8Kyoo
— Yiying Lu (@YiyingLu) November 4, 2016

Upsell tip: b/c you did this, the next logical step is you should buy this next b/c I speak to the end result you want. #WMD2016 @ryandeiss
— Kristen David (@kdavid12) November 4, 2016

"Focus on desirable preceding action then pitch Ex: sell carpet cleaning, then stain removal. 1-800-Got-Junk -@ryandeiss #WMD2016 #500Distro
— Ina Herlihy (@inaherlihy) November 4, 2016

True marketing gangsters are old school radio advertisers & those who convinced ppl to send money in the mail @ryandeiss #WMD2016
— Autopilot (@autopilotus) November 4, 2016

Offering a demo too soon is like sending a you-know-what Tinder pic. @ryandeiss #wmd2016 #500distro pic.twitter.com/vSh1pTyMgN
— 500 Startups (@500Startups) November 4, 2016

Relationship between marriage proposals & marketing products by @ryandeiss #WMD2016 pic.twitter.com/lwX6c9pWy7
— Shruti Kothiwal (@kothiwal_shruti) November 4, 2016

“Good marketing should make sales superfluous” @ryandeiss #WMD2016 pic.twitter.com/hBiQcg8YUj
— Christopher Anderson (@LawFirmBusiness) November 4, 2016

1/ If you do marketing right, it should be like a marriage proposal - #ryandeiss
#WMD2016
— kgsager (@kgsager) November 4, 2016

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George Lee -Head of Growth, Instagram

Seriously, keep calm. Growth is the toughest job. @george_lee #500distro #wmd2016 pic.twitter.com/TAbR6yhTGl
— 500 Startups (@500Startups) November 4, 2016

My notes on @george_lee’s @500Startups #wmd2016 talk about running growth at Instagram. https://t.co/kiUuQhGPyB pic.twitter.com/wyRcpLHolJ
— Tyler Tate (@tylertate) November 8, 2016

@george_lee on Instagram growth's emotional rollercoaster. #500distro #wmd2016 pic.twitter.com/935DoehgyJ
— Phil Li (@philipyli) November 4, 2016

Getting VERY scientific with @george_lee, Head of Growth at @instagram #WMD2016 #500distro pic.twitter.com/zLLgGdNJS0
— leapcure (@Leapcure) November 4, 2016

Japan=country w/ lowest # of faces per photo on @instagram b/c privacy is so intense. -@george_lee #500Distro #WMD2016
— Ina Herlihy (@inaherlihy) November 4, 2016

Fun fact of the day: Russia has more users on Instagram than on FB, because Instagram integrated with vKontakte @george_lee #WMD2016 #tincsv
— Marie Mostad (@mariemostad) November 4, 2016

Disproportionally more men on @instagram in Middle East. Women sign up as men b/c afraid of harassment. -@george_lee #500Distro #WMD2016
— Ina Herlihy (@inaherlihy) November 4, 2016

Gym law works for business @george_lee @500Startups #WMD2016 #startup #motivation pic.twitter.com/FSQ5pZjAKs
— Renee Teeley (@rteeley) November 4, 2016

"The psychology of roadmap frequency" @george_lee #WMD2016 have 3 road maps each 2 months each. 2 wk planning 6 wk execution
— Julia Gitis (@edversation) November 4, 2016

500Startups: Fact: Japan takes the least amount of selfies on instagram . george_lee #500distro #wmd2016
— Barbara Neithan (@BNeithan) November 4, 2016

500Startups: Have counter metrics. Fix forward. Be quantitative AND qualitative. george_lee #500distro #wmd2016 pic.twitter.com/92vfpUeDBB
— Barbara Neithan (@BNeithan) November 4, 2016

The most important thing a product can do is… EVOLVE @george_lee #WMD2016 #lawofawareness
— Autopilot (@autopilotus) November 4, 2016

Laws of growth: intentionality, awareness, consistency. - @george_lee, formerly head of growth @instagram #500distro #WMD2016
— Tina Pastelero (@tinapastelero) November 4, 2016

Don't focus on: active users. Focus on: 1. Ppl who don't use product 2. New users 3. Infrequent users 4. Ppl who left @george_lee #wmd2016
— Julia Gitis (@edversation) November 4, 2016

"Don't grow until you have a product market fit or can scale" @george_lee #wmd2016 pic.twitter.com/HOVLJE9mCA
— Shruti Kothiwal (@kothiwal_shruti) November 4, 2016

"Have your Head of Growth report to the CEO." @george_lee #500distro #wmd2016 pic.twitter.com/RAdwTENp85
— 500 Startups (@500Startups) November 4, 2016

Interesting that @george_lee begins with a story from visiting @heathceramics - they asked him "why do you want to grow?" #WMD2016
— Julia Gitis (@edversation) November 4, 2016

Growth is intentional. It’s a choice. And when you’re in, you really need to be all in. @george_lee #WMD2016
— Autopilot (@autopilotus) November 4, 2016

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Sean Ellis - Founder & CEO, GrowthHackers

Sean Ellis is the Founder and CEO of GrowthHackers and previously was Founder and CEO of Qualaroo (acquired in Feb 2016).

Analysis doesn't drive growth. Testing drives growth. @SeanEllis @GrowthHackers #wmd2016 #500distro pic.twitter.com/qOgNu3hj2N
— 500 Startups (@500Startups) November 4, 2016

"Testing, not analysis drives growth" - @SeanEllis; "20-100 tests / month is the speed" - @JamesCurrier #WMD2016 #leanstartup
— Monika Starzyk (@StMonika) November 4, 2016

"Make your #Growth team agile or die" by @SeanEllis at @500Startups' #WMD2016 https://t.co/zsBvNCQ6yL via @mindmeister
— Laura Bârlădeanu (@bulinutz) November 4, 2016

objective - ideas - prioritize - test - analyze ... iterate #wmd2016 #leanstartup #marketing @SeanEllis pic.twitter.com/WwvO8ky0eJ
— Christian Appelt (@christianappelt) November 4, 2016

RT dahartattack: Testing drives growth! seanellis GrowthHackers #wmd2016 pic.twitter.com/VTSS7OWC2Y #growth #growthhacking #growthhackers
— Jacopo Agostini (@jacoago) November 4, 2016

Analysis doesn’t drive #growth. What does? High tempo testing. @SeanEllis #WMD2016
— Autopilot (@autopilotus) November 4, 2016

"Scaling #growth is s company wide effort" - listening to @SeanEllis at #WMD2016 @GrowthHackers #500distro #startup #tech #marketingtips
— Ganna Boiko (@GannaBoiko) November 4, 2016

Live audience poll results from @SeanEllis at #WMD2016: top hurdle to companies being more agile is lack of commitment to run 3+ tests/ week
— Julia Gitis (@edversation) November 4, 2016

"Growth is a company-wide effort." @SeanEllis @GrowthHackers #wmd2016 #500distro
— 500 Startups (@500Startups) November 4, 2016

"Your either growing or dying, so get agile" @SeanEllis #500strong #WMD2016 pic.twitter.com/eGuJFhma7C
— Laurent Destrooper (@LDestrooper) November 4, 2016

Agility is the key to driving rapid, sustainable growth. #getagileordie @SeanEllis of @GrowthHackers #WMD2016
— Autopilot (@autopilotus) November 4, 2016

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Steven Dupree -Entrepreneur in Residence, Trinity Ventures

Steven Dupree helps organizations to grow and scale exponentially. He’s currently Entrepreneur in Residence at Trinity Ventures.

@trinityventures EIR Steven Dupree talks the three "C"s of search: credibility, content, and crawlability #wmd2016 #500distro
— 500 Startups (@500Startups) November 4, 2016

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Susan Su -Venture Partner, 500 Startups; Head of Marketing, Reforge

Susan Su is the head of marketing at Reforge, and a Venture Partner at 500 Startups, where she also coaches portfolio founders on growth marketing.

Great talk from @susanfsu on Two Frameworks for High-ROI Content Marketing from @500Startups #wmd2016 last week. https://t.co/zSX6uHSUpx
— Tyler Tate (@tylertate) November 10, 2016

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Elena Verna -SVP Growth, SurveyMonkey

Elena is SVP of Growth for SurveyMonkey. She is responsible for Acquisition, Conversion, Retention metrics which includes managing marketing site, billing platform, CRM, and SEO/SEM channels. Elena also runs the Growth Hacking, AB testing, and Analytics teams.

What % of your churn is involuntary?– Elena Verna, SVP Growth at @SurveyMonkey #500strong #growth #WMD2016 https://t.co/BZMXZCEGIX
— Michael Kranner (@_kranner) November 4, 2016

Costco switching from Amex to Visa affected churn at @SurveyMonkey great presentation by Elena Verna at #WMD2016 #500distro
— Julia Gitis (@edversation) November 4, 2016

Sharing POWER content GrowthHackers: Elena Verna crushed it at #WMD2016. Also, check out this super talk by her: https://t.co/TnVKGg8pGS <…
— Pedro Caramez (@pedrocaramez) November 4, 2016

@SurveyMonkey's very own Elena Verna on why you might want to build your payment processor in-house #wmd2016 #500distro pic.twitter.com/Chc98L8J1P
— 500 Startups (@500Startups) November 4, 2016

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Adelyn Zhou - Co-Founder, Asend Direct

Adelyn Zhou is a seasoned marketing executive with experience at top companies including Nextdoor, Eventbrite and Amazon. She is a Co-Founder of Asend Direct, a direct mail marketing firm that has managed campaigns for companies such as Personal Capital and Oscar.

yes, creativity matters, especially when creating direct mail @adelynzhou #500distro #wmd2016 pic.twitter.com/OYAdP2QFSC
— 500 Startups (@500Startups) November 4, 2016

Response rate by direct media channels! @adelynzhou #marketing #oldschool #WMD2016 pic.twitter.com/1hgkpIGu5v
— Patricia Montoya (@pattymontoyav) November 4, 2016

Direct Mail 2.0 – Get ahead of the next big growth channel by @adelynzhou https://t.co/E0E6z5IiRJ via @mindmeister #WMD2016 #500distro
— Laura Bârlădeanu (@bulinutz) November 4, 2016

.@adelynzhou 6 key insights she's discovered from spending thousands in direct mail campaigns #wmd2016 #500distro pic.twitter.com/3FC6dTKg9c
— Dominick Malzone (@dominickmalzone) November 4, 2016

@adelynzhou explains the 3 components of direct mail: the list, the offer, & the creative #500distro #wmd2016
— 500 Startups (@500Startups) November 4, 2016

"Brands send mail because direct mail converts." @adelynzhou making the case for DM #WMD2016 pic.twitter.com/jpS6kg72Xy
— Tina Pastelero (@tinapastelero) November 4, 2016

Think direct mail is dead? Think again @adelynzhou #500distro #wmd2016 pic.twitter.com/6LE8ttHxwL
— Laurent Destrooper (@LDestrooper) November 4, 2016

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Everette Taylor -CMO, Skurt

Everette Taylor currently serves as VP of Marketing at Skurt – the mobility company which delivers cars on-demand at the tap of a button. He founded the marketing firm MilliSense where he served as CEO and recently founded the company GrowthPup – an Instagram growth hacking tool/service.

Get out of the silicon valley bubble to be able to market products for the masses. @Everette #wmd2016 #500distro pic.twitter.com/mTFLz1w6Cx
— 500 Startups (@500Startups) November 4, 2016

.@Everette's tips for EQ Growth: Step out of your Comfort Zone > Embrace differences > Travel A LOT > Establish Genuine Connection #WMD2016 pic.twitter.com/gNEHKo9qVY
— Yiying Lu (@YiyingLu) November 5, 2016

#1 lesson #empathy for customers = accelerated growth @Everette #wmd2016 #GrowthHacking pic.twitter.com/iFM2DGrzhu
— Patricia Montoya (@pattymontoyav) November 4, 2016

"Understanding your customers is one of the first keys to #Growth" by @Everette https://t.co/nB6BTv6KGB #WMD2016 #500distro via @mindmeister
— Laura Bârlădeanu (@bulinutz) November 4, 2016

One of most inspiring & important sessions #WMD2016 by @Everette on #EmotionalIntelligence It's not just about data pic.twitter.com/l2oOIdP8Sz
— Elizabeth Gebhardt (@egebhardt) November 4, 2016

Fueling growth through emotional intelligence @Everette #WMD2016
— Julia Gitis (@edversation) November 4, 2016

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Daniel Harmon Creative Director, Harmon Brothers

Create videos that don’t just go viral, they drive sales

The confused customer never buys. EVER. - daniel harmon #wmd2016 #500distro pic.twitter.com/AX63oAbcv3
— 500 Startups (@500Startups) November 4, 2016

yes, the marketing genius who created the viral squatty potty video is at WMD - daniel harmon #wmd2016 #500distro pic.twitter.com/7LpGJptZsx
— 500 Startups (@500Startups) November 4, 2016

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Michael Sharkey -Co-Founder & CEO, Autopilot

Souped-up: Get big and fast with strategic partnerships

"If you can learn to stand on the shoulders of giants, you can get bigger, faster."-Isaac Newton. @michaelsharkey #WMD2016 #Partnerships
— Hayley Leibson (@hayleyleibson) November 8, 2016

@michaelsharkey telling the @autopilotus strategic partnership approach #WMD2016 pic.twitter.com/KBWEnXskxk
— Alexander (@SuminAlexander) November 4, 2016

Partnership marketing takeaways via @michaelsharkey: Start small, say "no", solve a problem & stick to your core #WMD2016
— Autopilot (@autopilotus) November 4, 2016

Think of complementary, 10X use cases to grow with partners @michaelsharkey #wmd2016 @Segment @Slack @Zapier pic.twitter.com/BL3UXPvJIj
— Autopilot (@autopilotus) November 4, 2016

The rise of the API economy(?) #wmd2016 @michaelsharkey pic.twitter.com/CYwZWv98lC
— George Voulgaris (@gevou) November 4, 2016

@michaelsharkey from @autopilotus "what's the one thing your company does better than anyone else?" #wmd2016 #500distro pic.twitter.com/ZRUzT2Uut3
— 500 Startups (@500Startups) November 4, 2016

@michaelsharkey from @autopilotus explains why Campbell invested $125 million to fund food startups #wmd2016 #500distro pic.twitter.com/KtTJgagUpf
— 500 Startups (@500Startups) November 4, 2016

Focus on one thing, and be the best at it @michaelsharkey #wmd2016 pic.twitter.com/D3yqDpuJF5
— Autopilot (@autopilotus) November 4, 2016

Now at #WMD2016: @autopilotus CEO @michaelsharkey talking about driving growth through partnerships. Including soup. pic.twitter.com/ESIXdoELAG
— Guy Marion (@Guy_Marion) November 4, 2016

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Nir Eyal Author of “Hooked: How to Build Habit-Forming Products”

How to build habit-forming products

RT @500Startups: @nireyal "Every hook starts with a trigger." #wmd2016 #500distro
— Startup Social (@startupsocial1) November 5, 2016

Best #product doesn't win. The one that captivates best the monopoly of the mind ultimately wins. @nireyal at @500Startups' #WMD2016 #growth pic.twitter.com/mNJbvf4YtV
— Nikola Pavesic (@nikpavesic) November 5, 2016

Great news! There are so many more ways that our customers can experience value @BlinderHQ. Thanks for the #aha @nireyal #wmd2016
— Ross McConnell (@goRossgo) November 5, 2016

The best hook is love. @nireyal #wmd2016 #500distro pic.twitter.com/qQWxDsN6Su
— 500 Startups (@500Startups) November 5, 2016

Content + Community = best strategy to hook your users for low frequency products. via @nireyal #WMD2016
— Edith Yeung (@edithyeung) November 5, 2016

How to build habit-forming products through hooks by @nireyal https://t.co/8T3Ht5psL6 #WMD2016 #500distro #Growth via @mindmeister
— Laura Bârlădeanu (@bulinutz) November 5, 2016

.@nireyal introducing a 4 stage guide of habit formation: "Trigger > Action > Variable Reward > Investment" at @500Startups #WMD2016 #Hooked pic.twitter.com/ftXixhNaP8
— Yiying Lu (@YiyingLu) November 5, 2016

Product should scratch an itch that customer already feels. Like scrolling through a news feed when feeling is boredom. @nireyal #WMD2016
— Julia Gitis (@edversation) November 5, 2016

Variable rewards increase engagement! #500distro #WMD2016 @nireyal pic.twitter.com/bqy32bwXAr
— Franck Debane (@fdebane) November 5, 2016

Succesful products create habits by modulating our mood: Find user's itch and scratch it. #WMD2016 @nireyal pic.twitter.com/ToztwWbLuH
— George Voulgaris (@gevou) November 5, 2016

"The difference between an email that feels like spam and an email that feels like magic is one word: context." @nireyal #WMD2016
— Julia Gitis (@edversation) November 5, 2016

@nireyal "The #1 reason why your product will not be able to form a consumer's habit is frequency." #wmd2016 #500distro
— 500 Startups (@500Startups) November 5, 2016

"Connect your product with your customer's problem with enough frequency to form a habit." @nireyal #WMD2016 #hooked
— Lauren Davis (@ldavey365) November 5, 2016

A hook connects the user's problem with your product @nireyal #WMD2016 habit needs to be at least once a week
— Julia Gitis (@edversation) November 5, 2016

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Elena Verna

George Lee

Daniel Harmon

Dave McClure

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