Seriously, keep calm. Growth is the toughest job. @george_lee #500distro #wmd2016 pic.twitter.com/TAbR6yhTGl

— 500 Startups (@500Startups) November 4, 2016

My notes on @george_lee’s @500Startups #wmd2016 talk about running growth at Instagram. https://t.co/kiUuQhGPyB pic.twitter.com/wyRcpLHolJ

— Tyler Tate (@tylertate) November 8, 2016

@george_lee on Instagram growth's emotional rollercoaster. #500distro #wmd2016 pic.twitter.com/935DoehgyJ

— Phil Li (@philipyli) November 4, 2016

Getting VERY scientific with @george_lee, Head of Growth at @instagram #WMD2016 #500distro pic.twitter.com/zLLgGdNJS0

— leapcure (@Leapcure) November 4, 2016

Japan=country w/ lowest # of faces per photo on @instagram b/c privacy is so intense. -@george_lee #500Distro #WMD2016

— Ina Herlihy (@inaherlihy) November 4, 2016

Fun fact of the day: Russia has more users on Instagram than on FB, because Instagram integrated with vKontakte @george_lee #WMD2016 #tincsv

— Marie Mostad (@mariemostad) November 4, 2016

Disproportionally more men on @instagram in Middle East. Women sign up as men b/c afraid of harassment. -@george_lee #500Distro #WMD2016

— Ina Herlihy (@inaherlihy) November 4, 2016

Gym law works for business @george_lee @500Startups #WMD2016 #startup #motivation pic.twitter.com/FSQ5pZjAKs

— Renee Teeley (@rteeley) November 4, 2016

"The psychology of roadmap frequency" @george_lee #WMD2016 have 3 road maps each 2 months each. 2 wk planning 6 wk execution

— Julia Gitis (@edversation) November 4, 2016

500Startups: Fact: Japan takes the least amount of selfies on instagram . george_lee #500distro #wmd2016

— Barbara Neithan (@BNeithan) November 4, 2016

500Startups: Have counter metrics. Fix forward. Be quantitative AND qualitative. george_lee #500distro #wmd2016 pic.twitter.com/92vfpUeDBB

— Barbara Neithan (@BNeithan) November 4, 2016

The most important thing a product can do is… EVOLVE @george_lee #WMD2016 #lawofawareness

— Autopilot (@autopilotus) November 4, 2016

Laws of growth: intentionality, awareness, consistency. - @george_lee, formerly head of growth @instagram #500distro #WMD2016

— Tina Pastelero (@tinapastelero) November 4, 2016

Don't focus on: active users. Focus on: 1. Ppl who don't use product 2. New users 3. Infrequent users 4. Ppl who left @george_lee #wmd2016

— Julia Gitis (@edversation) November 4, 2016

"Don't grow until you have a product market fit or can scale" @george_lee #wmd2016 pic.twitter.com/HOVLJE9mCA

— Shruti Kothiwal (@kothiwal_shruti) November 4, 2016

"Have your Head of Growth report to the CEO." @george_lee #500distro #wmd2016 pic.twitter.com/RAdwTENp85

— 500 Startups (@500Startups) November 4, 2016

Interesting that @george_lee begins with a story from visiting @heathceramics - they asked him "why do you want to grow?" #WMD2016

— Julia Gitis (@edversation) November 4, 2016

Growth is intentional. It’s a choice. And when you’re in, you really need to be all in. @george_lee #WMD2016

— Autopilot (@autopilotus) November 4, 2016