King Gillette was 40 years old when he envisioned a safety razor.
Almost every scientists, toolmakers and engineers considered the thought as “impractical”. It took him “six” years to trying to perfect his safety razor.
The company only sold 51 razors sets at $5 each and an additional 168 blades for $1 each in its first year.
Development of "Gillette Sensor" took place over 13 years and involved a total outlay of some $310 million:
- $75 million in R&D
- $125 million in Capital Investment
- $110 million launch-year advertising budget
As of May 2015, Gillette is 111 year old company and has an annual turnover of $8 billion and it is 26th Most Valuable Brand worth over $20 billion.
"Be impractical and follow your vision."
Preferred eChai Business Partners
The eChai Preferred Business Partners program enables businesses more visibility within the eChai Network through an annual subscription.
About eChai Business Partner Program:
Key benefits:
- Listing on preferred eChai Business Partners page (1 year duration)
- Engagement at relevant in-person eChai Meetups (~4 meetups/year)
- Feature on eChai.Ventures
eChai Ventures is a friendly global startup network that hosts engaging Startup Growth meetups in 10+ Countries and enables cross-border collaborations.
You can reach out to Jatin Chaudhary, Co-Founder, eChai Ventures over WhatsApp or over email at [email protected] to explore more about it.