Will the ecomm stores dedicatedly selling a commodity or in other words would the — eChai Ventures

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Will the ecomm stores dedicatedly selling a commodity or in other words would the horizontal ecomm rise? Anyone else felt the need of horizontal stores. And felt that they are less chaotic and less boring compared to vertical ecomm like flipkart and amazon for end user? Jabong and Myntra were the successful horizontal ecomms who eventually exited to bigger vertical ecomms.

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