@vamsi_mudumba So what's the per unit cost? How are you thinking about product distribution? Domestic or int'l focus? #babapitch— Pankaj Jain (@pjain) February 19, 2017
1/n Price pt of hi-end microwaves & fully-auto washing m/cs. Cstmrs shd b able 2 perceive value 4 their invstmnt #babapitch @uni_con1 @pjain— vamsi (@vamsi_mudumba) February 19, 2017
2/2 Will be less of an aspirational and more of a utility product. #babapitch @uni_con1 @pjain— vamsi (@vamsi_mudumba) February 19, 2017
@vamsi_mudumba Customer's don't perceive value, you have to prove the value to them to get them in, especially to early adopters. #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@pjain @uni_con1 #babapitch Agree! We are trying the same with our offline interactions.— vamsi (@vamsi_mudumba) February 19, 2017
Initial marketing- Demos in Ladies Clubs, Tech park food courts, Malls apart fm online reach #babapitch @uni_con1 @pjain— vamsi (@vamsi_mudumba) February 19, 2017
@vamsi_mudumba Sounds like a strategy that will be expensive to scale. #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@pjain @uni_con1 #babapitch Yes. word-of-mouth in initial period & should explore more effective strategies. Need advice on that. #learning— vamsi (@vamsi_mudumba) February 19, 2017
@vamsi_mudumba Can't count on word of mouth. Word of mouth needs to be created. Organic WoM is rare. #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@vamsi_mudumba Examine marketing strategies employed by h/w companies launching new products w/o mass adoption, e.g. vr headsets #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@vamsi_mudumba The problem is solving a "need to have" vs "nice to have". Right now, robotic chefs are a "nice to have" as is VR. #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@pjain @uni_con1 #babapitch Agree. We focused on product so far & shd start distribution and marketing strategies with team expansion— vamsi (@vamsi_mudumba) February 19, 2017
@vamsi_mudumba I think it's the right focus at your stage. Need to figure out how to bring a "Wow" experience @uni_con1 #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@pjain @uni_con1 #babapitch Right on! Esp. working on self-cleaning which is lacking in most machines. Customers want that so bad!— vamsi (@vamsi_mudumba) February 19, 2017
@vamsi_mudumba Focusing on prod allows you a chance of getting that "Wow". Need good distribution strategy before launch+partners #BabaPitch— Pankaj Jain (@pjain) February 19, 2017
@pjain @uni_con1 #babapitch Right on! Esp. working on self-cleaning which is lacking in most machines. Customers want that so bad!— vamsi (@vamsi_mudumba) February 19, 2017
@pjain @uni_con1 #babapitch Yes. Have a lot of learning to do for marketing and distribution— vamsi (@vamsi_mudumba) February 19, 2017