Retention led growth across OTT, vertical e-commerce and ed-tech - challenges and nuances.

Super awesome panel with @SethiManav, @NaiyyaSaggi, @Nrndr777 and @wanderer08#EngageMint pic.twitter.com/45W06NYDEB

— Avlesh Singh (@avlesh) March 13, 2018

"Retention is a factor of your business model. You can have annual/monthly/daily churn." @sethimanav #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"Our retention activities w/ students depend on their preparation cycle. As they approach their exam date, the engagement increases." @Nrndr777 #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"We, at @myBabyChakra, capture pivotal moments of expecting mothers. We track their engagement behavior & learn from them. Then we test & learn what type of communication works well for them," @naiyyasaggi #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"If you #personalize your content, your customers would want to come back and talk to you." @sethimanav #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"Retention learnings at @myBabyChakra:

-Know your data which is coming from multiple sources.
-Feed calls to customer's identity.
-Identify cohorts that really retains.
-Build a rich user profile" @naiyyasaggi #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"Collecting data is not the most important part. The crucial part is how you can visualize the data & act fast on it." @Nrndr777#StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"When personalizing your content, studying, testing & using emotional undertone of communication can do wonders." @naiyyasaggi #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

"Our studies have taught us that, in the entertainment business, using the image-heavy content works. However, the ability to plug that image at the right point of a #customerjourney is the real deal-maker" @sethimanav #StopMarketingStartEngaging #EngageMint

— WebEngage (@WebEngage) March 13, 2018

The best part about #EngageMint seems to be that the event is running on time! pic.twitter.com/BuZIEsaDIe

— Ankur Agarwal (@annkur) March 13, 2018

Panel Discussion Q&A is underway #EngageMint pic.twitter.com/E9uVFsXcLB

— WebEngage (@WebEngage) March 13, 2018