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MIT Technology Review's EmTechAsia : where technology, business, and culture converge.

MIT Technology Review's EmTechAsia : where technology, business, and culture converge. It’s the s...
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Day 2 : Nissan’s Efforts Towards the Socially Acceptable Mass Introduction of Autonomous Cars

Nissan is working to build autonomous cars that inspire trust and engender cooperation - both by occupants and by the surrounding people. To realize this vision it is necessary for self-driving cars to behave in a culturally specific and socially acceptable manner. City driving is a social activity, with ongoing interactions and negotiations between actors. Cars that fail to abide by social conventions at best risk becoming a public nuisance. At worst they inspire unsafe behavior on the part of other road users, impede traffic flow or become stranded at intersections. This talk will describe Nissan’s efforts to overcome these challenges, the underlying technology, as well as other obstacles to realizing the dream promised by the mass introduction of autonomous cars.
Liam Pedersen, Principal Researcher & Manager - Autonomous Vehicles, Nissan Research Center - Silicon Valley