Networking through eChai forums was one of the big hits for marketing and establishing a connect with the audience. The second one was increasing social media coverage on twitter, facebook, linkedin, quora, and sblogger. This generated a lot of interest in the field of area we covered for my previous start-up. Following the same philosophy in my current one. It helped too when few friends of mine tried my services and gave testimonials. It helped build trust and added credibility.