Hello everybody! Happy to be here today answering your SEO audits questions 🙌
For Q1: IMHO the outcome of your SEO audits should be actionable focused SEO recommendations that should look to drive the expected business/marketing/growth/etc. goals in the SEO process#SEOTalkhttps://t.co/aPuKUQ2JpP
So, your SEO audits shouldn't look to deliver a "big document" with validations without taking the context and goals into consideration, but should be the driver for any SEO actions to make sure that they're aligned to achieve the expected goal@TheSEOTalkers#SEOTalk
A1. I believe mostly we do SEO audits to see if we are on the right track. We also discover lots of things after SEO audits, wherein I mostly try to find new keywords, which users searching on my blog and I have not yet covered that specific topic. As well as I try to fix issues.
For SEOs: an actionable list of things to rectify and idea of site strengths and weaknesses. For Clients: Understanding of the strengths and weaknesses of the site, whats it's holding them back and it's priority level. For Devs: a ton of work they don't have time for.
... Based on these two main criteria, I would put then all of the SEO recommendations in context, to start with those that will have the higher impact and will have a lower level of difficulty to implement, creating a table like the one attached, to specify it for each.#SEOTalkpic.twitter.com/27fkUdg1iI
1000% agree - in my opinion, recommendations shouldn't go to a client without having been prioritized first for estimated LOI vs. estimated LOE for the client to react to. Then have a conversation with them about their realities and priorities to adjust accordingly!
A2: SEO Audit acts as a baseline report for SEO project. It should have a thorough analysis of technical, on-page & off-page elements. Comprehensive SEO Audits should be done on a periodical basis, however, GSC & Analytics audit should be done on a regular basis.#SEOTalk
Biggest issues first: if google can't index it, crawl it or see it. Goes for users too. Someone else mentioned: Urgent and important - indexability, crawl ability, UX Important and not urgent - most other SEO stuff. Not urgent, not important - design and bells and whistles
* Indexability issues not allowing critical pages to be indexed and rank * Lack of content relevance challenging the pages to be ranked for the relevant queries * Linking issues not passing link popularity to a page to be competitive #SEOtalkhttps://t.co/PDTXDLRPHE
... This is why it's critical to align the SEO audit and recommendations based on the business model of the site: How the site makes money? What's the goal? How can it grow in revenue? - focusing the recommendations to the type of pages that play a role in the conversion process
It's really difficult to estimate traffic, conversion, marketing and business goals based on SEO audits... Only real pros like @aleyda can do that effectively or with a large degree of accuracy! #SEOtalkhttps://t.co/5R2dhaae7B
... this is why is also critical to always be monitoring not only your rankings but your site configuration w/ tools like littlewarden or contentking! Even if you have an amazing communication with the dev/content team is good to be alerted when things change :) #SEOtalk
Off course, its not a one time activity, it has to be re-run always, frequently which would help us gives direction to what is being missed, not only on our site (if there are changes), but it gives us tabs on competitors as well. #SEOTalk