Digital Marketing Manager
- Company: Aureate Labs Pvt Ltd
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- Posted by Chandni Desai
Aureate Labs Pvt Ltd: Best place to earn and learn
About this Job
What you will do?
- Communicate with clients from US and UK about the products and services of the company.
- Define a marketing strategy to place Aureate Labs as the best Magento Development Consultancy.
- Work to increase the number of qualified leads and lead conversion.
- Develop highly innovative and engaging marketing campaigns.
- Ensuring that clear milestones are set and key activities and deadlines are met.
- Think strategically and commercially to execute day-to-day digital and offline marketing activities.
- Devise and deliver a content strategy for the digital interfaces.
- Develop a social media strategy including Facebook, Twitter for overseas markets.
- Use website analytics/data to drive online marketing initiatives and make recommendations for improvements.
- Segment prospect and customer database based on demographics, behaviours like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status.
- Take leadership of PPC advertising (Google Adwords,LinkedIn) and SEO.
- Develop email workflows for lead nurture processes, A/B tests and promotions in collaboration with the Content Manager and Designers.
- Developing project documentation (project plans, business requirements, statements of works and budgets) to manage the project delivery.
What you should know?
- B2B lead gen marketing experience ideally an understanding of complex consultative sale with a lengthy sales cycle.
- Demonstrable experience of developing a digital marketing strategy.
- Analytical and numbers driven mind-set to make start doing/stop doing decisions based on data.
- Strong experience and knowledge of analytics tools, such as Google Analytics.
- Brand Development experience via campaigns and social media.
- A team player with excellent written and verbal English communication skills.
- Excellent interpersonal skills and ability to manage by influence.
About Aureate Labs Pvt Ltd
Aureate Labs is an e-commerce company with a bunch of young Magento Developers. Being an e-Commerce experts and passionate heart, Aureate is a great place to work hard and party harder. Aureate is all about building scalable and secure functionality on top of the Magento platform. Aureate is not satisfied with an out-of-the-box solution but is keen to solve the most pressing business issues.We're mainly focused on e-commerce domain and provide cutting edge e - commerce solution to our potential clients.