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Content Writer

Full-time Marketing Ahmedabad

Educational Initiatives: Transforming education through research

About this Job

We are looking for a prolific and talented content creator to write and produce various projects and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
 
Responsibilities:

  • Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).

  • Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.

  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.

  • Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

 
Requirements:

  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

  • Past experience building audiences either online or offline.

  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.

About Educational Initiatives

Educational Initiatives (EI) is an education research organisation and one of the largest assessments companies in the world.

EI's work has been recognised by researchers at Harvard, Stanford and MIT.

In past 17 years, EI has worked with over 10,000 schools, 10 million students and has partnered with organizations like Google, World Bank, P&G, Ek Step Foundation and many other state governments of India.

EI has also been featured in The Economist.

Some of the key offerings from EI include
1) ASSET - International Benchmarking Test
2) Mindspark - Adaptive Math Programme
3) Detailed Assessment - Teaching Quality Improvement Programme

EI has also been the champion of Gifted Education in India wherein we identify India's most gifted children by the scientifically designed above level test known as ASSET Talent Search.

ASSET Talent Search scores can be used for admissions to the leading gifted education programs around the world including Purdue GERI programs.
Educational Initiatives also conducts a 3-week residential summer program in India called ASSET Summer Programme.

How to apply for this job?

Resumes to [email protected]