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Assistant Manager - Marketing

Full-time Marketing Ahmedabad

Educational Initiatives: Transforming education through research

About this Job

As a marketer, you will be a leader on the team responsible for telling the world (and company) the story of our product and the organization. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
 
Responsibilities:

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

  • Work with our awesome customers to create case studies and customer success stories.

  • Deliver training and sales tools to our reps to help them be more efficient and effective.

  • Perform competitive research and help position us to win more customers.

  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.

  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

  • Monitor and maintain data quality within the marketing database.

  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.




Requirements:

  • Past experience in digital marketing, product marketing, and/or product management.

  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role.

  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.

  • Ability to manage multiple projects at the same time in a fast-paced environment.

  • Technically capable, excellent communicator, and a desire to improve processes.

 




About Educational Initiatives

Educational Initiatives (EI) is an education research organisation and one of the largest assessments companies in the world.

EI's work has been recognised by researchers at Harvard, Stanford and MIT.

In past 17 years, EI has worked with over 10,000 schools, 10 million students and has partnered with organizations like Google, World Bank, P&G, Ek Step Foundation and many other state governments of India.

EI has also been featured in The Economist.

Some of the key offerings from EI include
1) ASSET - International Benchmarking Test
2) Mindspark - Adaptive Math Programme
3) Detailed Assessment - Teaching Quality Improvement Programme

EI has also been the champion of Gifted Education in India wherein we identify India's most gifted children by the scientifically designed above level test known as ASSET Talent Search.

ASSET Talent Search scores can be used for admissions to the leading gifted education programs around the world including Purdue GERI programs.
Educational Initiatives also conducts a 3-week residential summer program in India called ASSET Summer Programme.

How to apply for this job?

Resumes to [email protected]