The Economic Times Strategy Masterclass – Rural Marketing
The evolution of rural markets in India has opened up innumerable marketing opportunities. Rural is no longer a large homogenous mass of conventional assumptions. There is a need to identify prospective customers, discover new customer segments, extend the distribution networks and build relationships with channel partners in the countryside. Marketers should devise customized marketing solutions since, today, one size doesn’t fit all.
More info @ http://et-strategymasterclass.com/rural/
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