ReDi Digital Dialogue 2018 to explore the new Trends in the fast-changing Digital

This year, tune in to didactic speeches by social media gurus; participate in edifying Workshops, and witness riveting Panel Discussions on ‘Mental Health in the Digital World’ and ‘Digital Trends 2018 & their Impact on Consumers & Brands’.

Ahmedabad, June 26, 2018:

The 6th Edition of ReDi’s Social Media Day deliberations is all set to take Ahmedabad’s social media buffs on a stimulating tour of the platform’s fast-evolving landscape. Reincarnated as 'ReDi Digital Dialogue', the

The conclave is an amalgamation of hands-on workshops, stimulating panel discussions, and enlightening speeches by the masters from the industry. The coveted event, to be held on Saturday at Hotel Crowne Plaza, will be hosted by ReDi - 'Responsibly Digital’, a social initiative to promote responsible digital behavior, in partnership with UNICEF India.

On the impact of digital media, Kumar Manish, co-organizer of the event, said 'Social media is a highly dynamic communication medium, evolving at a pace faster than we can imagine. With features being updated every second-day thanks to technological developments, there’s a growing need for businesses and organizations to keep up with the trends while not compromising on security. Also, it’s important to inculcate responsible digital behavior to fight menace of fake news.”

Renowned professionals from the digital domain from across the country will deliberate on these trends, train social media enthusiasts in the city, and update marketers on latest leanings and policies while conducting a string of hands-on workshops. Digital mavericks have been invited to talk on various topics that revolve around the latest formula that’s working for social media.

On social media growth, "It’s more important now than ever for any business to carve an original online identity with unique, creative content and mould their marketing efforts to fit the latest trends, battling the digital clutter. Also, there are emerging job opportunities in digital marketing" added Jaydip Parikh, Co-organizer.

The keynote speaker, Ms. Mahima Kaul, Head, Public Policy, Twitter India will talk on ‘Twitter: Transformation, Privacy & Governance’ for Amdavadis to get a hang of the latest developments on the platform. Also, Stephanie Raison, Communication Specialist, UNICEF India will talk on social media for the social cause and& Veena Bandyopadhyay, Planning, Monitoring and Evaluation Specialist, UNICEF INDIA on Nutrition.

Harpreet Dhody, Digital Media and Public Policy Communication Advisor to Government of Chhattisgarh will be speaking on ‘Political Marketing’ for digital natives to understand the ins and outs of the role of digital media in engaging voters. The speaker will elucidate a case study based on the use of social media by the Government of Chhattisgarh to highlight the growing need for involvement of digital media in political campaigns.

Perceiving the mounting mental health issues surrounding social media seen among the young generation, a panel discussion addressing Mental Health in Digital World has been organized. Chaired by Kanan Dhru, Founder Lawtoons, the panel comprises of dignitaries like Elsa D Silva (Founder of Safecity), Raksha Bharadia (Founder, Bonobology), Dr. Falguni Vasavada Oza (Professor, MICA & Digital Media Influencer), and Dr Vinod Goyal, psychiatrist

The hands-on workshop by Digital Pratik focuses on “How to break Internet by using Video and Audio Content via mobile phone”. Learn to create and Implement content Strategy in the workshop by Rohan Ayyar of SEMrush. Likewise, learn the art of being a 280 Character Ninja on Twitter in another workshop by Amitabh Kumar of Centre for Society & Research in association with @TwitterIndia. For those wanting to fathom the art of creative writing for digital media, there’s the carving out an “Original Online Identity: Creative writing for the web” workshop by Creative Yatra. The workshop on GoDaddy Pro: Manage Less, Create More by @GoDaddy is for those desiring to know in detail about GoDaddy Pro, Demo of GoDaddy Pro Tools for web designing.

One can also discover the Digital Trends 2018 & their Impact on Consumers & Brands in another stimulating panel discussion. With Mihir Gajrawala (Founder of Creative Yatra), Niraj Harlalka (Cofounder, Jolly Food Fellow), Mahesh Langa (Senior Journalist), and Gurnoor Kaur Behl (Founder, House of GKB) among the panel members, there will be a lot to learn from the enthralling session that dives deep into the latest trends in the digital world.

On this occasion, ReDi for Good Awards, supported by Oxyzen Financial, will also be announced to felicitate individuals & organizations using social media for social good.