13th Marketing Conclave by IAMAI

Managing Director - India & South Asia, Facebook

facebook.com

Ashish Bhasin

@ashishbhasin1

Chairman - India and CEO - South Asia, Dentsu Aegis Network. Senior Advertising and Media professional for 29 years.

Mumbai, India
dentsuaegisnetwork.in

Nadeesh Ramachandran

@nadeeshr

Passionate about the Internet and mobile space. Sales & marketing chap. Excited about building large businesses in In...

Vishal Sampat

@vishalsampat

Founder @Convonix - acquired by @PublicisGroupe. Entrepreneur, Engineer, Geek & absolutely car crazy. Chief Digital ...

Mumbai, India.
jio.com

Rajiv Dingra

@rajivdingra

I am an Entrepreneur, Founder of social and digital agency @watconsult, Cricket Fan, Foodie, Tech Freak, Day Dreamer!

India
watconsult.com

Manish Maheshwari

@manishm345

CEO of Network18 Digital

Mumbai, India
network18online.com

Kavea

@KaveaRChavali

Anchor||Presenter||Experimental Traveller|| Entrepreneur||Curator @LokaJewels & @KalanecaUppada || Managed exclusive...

Mike,podium,stage:)
KaveaRChavali.com

Uma Talreja

@UmaTalreja

Chief Digital Officer | Strategy & Marketing । Passion for data and consumer insights | Avid traveller that follows f...

Mumbai

Deepali Naair

@deepalinaair

India
in.linkedin.com/in/deepalin...

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Pre-Event Buzz

We are glad to have @Social_Samosa as Online Media Supporter for #13Marcon @IAMAIForum
— salim khan (@ksalim138) May 26, 2017

We are glad to have @medianama as Online Media Supporter for #13Marcon @IAMAIForum
— salim khan (@ksalim138) May 31, 2017

@IAMAIForum Check out what @medianama has to say about #13MarCon - https://t.co/p3c2fjRwBv
— IAMAI (@IAMAIForum) May 31, 2017

A nice event but missing it #13MarCon Grand Hyatt 14th June. pic.twitter.com/CzehBaNikm
— sanjeev kotnala (@S_kotnala) June 2, 2017

Our very own @nadeeshr will be moderating the panel on "Discovering massive opportunities through #mobile" at #13MarCon https://t.co/tlOAeTnvXq
— Vserv (@Vserv) June 12, 2017

thank you @endlaw @IAMAIForum Looking forward to #13MarCon @aruniyer_88
— Poornima Shettigar U (@poornimas) June 13, 2017

Can't attend #13MarCon? Watch the entire event live via webcast https://t.co/Q5scXOfp2B pic.twitter.com/U2ZcLlsku9
— 24 Frames Digital (@24FramesDigital) June 13, 2017

Pehchaan India's 5th year with IAMAI. Excited to be there. @IAMAIForum #13MarCon
— Tanishq Sharma (@tanishqsh96) June 13, 2017

We're going to be at @IAMAIForum 's #13MarCon on 14th June. Give us a shout if you're up for a chat. It is always great to #connect.
— Tatva Media (@TatvaMedia) June 13, 2017

Today's agenda - #13MarCon . Looking forward to today's sessions @IAMAIForum
— Dippak Khurana (@DippakKhurana) June 14, 2017

We will be at IAMAI 13 Marketing Conclave today @ Grand Hyatt Mumbai.
If you coming then let's catch up. #13MarCon https://t.co/Ods3gFim17
— Haresh Ramchandani (@HareshVD) June 14, 2017

All geared up for #13MarCon @IAMAIForum ? We @Vserv are pic.twitter.com/0cCsHI8UfP
— Pranab Punj (@pranab_punj) June 14, 2017

#13MarCon Excited to hear from eminent speakers from Digital Marketing Industry @IAMAIForum
— Ameya Kane (@ameyakane) June 14, 2017

13th Marketing Conclave for IAMAI hosted by @KaveaRChavali #13marcon #hungryforperspectives pic.twitter.com/4eBK6wI5XX
— Ritz Bitz (@ritikabedi) June 14, 2017

Attending the #13MarCon at Grand Hyatt, Mumbai
— Deepak Nair (@nairdeepak) June 14, 2017

We are at the 13th Marketing Conclave organised by the @IAMAIForum. Stay tuned for insights we share from the event.#13MarCon #digital
— Logicserve Digital (@logic_digital) June 14, 2017

I wd luv to take up questions asked on twitter today on role of #CDO at #13marcon @IAMAIForum @npuranam @drsheilaroy @anmasc @JitendraSJha https://t.co/JDQQka5Yd8
— Deepali Naair (@deepalinaair) June 14, 2017

.@IAMAIForum is organising 13th Marketing Conclave today. Watch it Live on https://t.co/6q3dtFZBby or simply follow the hashtag #13MarCon
— Pritam बिहारीब्रिटिश (@BihariBritish) June 14, 2017

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Keynote Address by: Umang Bedi, Managing Director - India & South Asia, Facebook

Data is going to lead negotiations and market services..
- Umang Bedi, MD Facebook, India.#13MarCon
— Punit Tripathi (@punittripathi79) June 14, 2017

#TheJioEffect has changed the Indian market- Umang Bedi MD Facebook #13MarCon
— Sunu Nair (@sunu_sn) June 14, 2017

#13MarCon huge potential in non connected tier 2 & 3 markets
— Punit Tripathi (@punittripathi79) June 14, 2017

Disruption is in markets is bound to happen.#13MarCon
— Punit Tripathi (@punittripathi79) June 14, 2017

93% of the time spent on mobile is on an app- Umang Bedi#13marcon #iamai
— Kavea (@KaveaRChavali) June 14, 2017

#13MarCon
42% of e-commerce in India is done via Mobile.
— Punit Tripathi (@punittripathi79) June 14, 2017

@umang_bedi, MD-India & South Asia, addressing the #keynote @IAMAIForum 's #13MarCon pic.twitter.com/uHIjYcUoXy
— Tatva Media (@TatvaMedia) June 14, 2017

Marketing or Experience Managers ?#13MarCon
— Punit Tripathi (@punittripathi79) June 14, 2017

Keynote address by Umang Bedi, MD, Facebook @IAMAIForum #13MarCon pic.twitter.com/YilPljdslA
— vivek (@viveksheth007) June 14, 2017

Time spent on mobile is 7x that of time spent by users watching TV #13marcon @IAMAIForum
— Neha Sharma (@nehasharmasays) June 14, 2017

In Australia, revenues on #mobile #Advertising already ahead of #print advertising - @umang_bedi, Facebook (Ind & South Asia) at #13MarCon
— siddhartha sengupta (@siddharth_ace) June 14, 2017

India the number 1 country in the world in Data Consumption.. Keynote by Mr. Umang Bedi #13MarCon @IAMAIForum pic.twitter.com/EYjwhWhWeQ
— Himanshu Vaidya (@himaanshuvaidya) June 14, 2017

#Marketers need to move from #clicks and #views to real world #ROI - @umang_bedi, @facebook at @IAMAIForum 's #13MarCon pic.twitter.com/Sb0zzMJsxd
— siddhartha sengupta (@siddharth_ace) June 14, 2017

One billion Indians will get online by 2020. - #13MarCon
— Tatva Media (@TatvaMedia) June 14, 2017

Very insightful Keynote Addess by Umang #13MarCon @IAMAIForum
— Ameya Kane (@ameyakane) June 14, 2017

Excellent Keynote by @umangbedi at @IAMAIForum #13MarCon
— Tanishq Sharma (@tanishqsh96) June 14, 2017

On an average people lock and unlock phone 80-100 times in a day - Umang Bedi, MD, Facebook, Asia
@13MarCon #iamai
— Ritz Bitz (@ritikabedi) June 14, 2017

Make mobile creatives first priority for ad campaigns - Umang Bedi, Facebook #13MarCon
— Cyclitics (@cyclitics) June 14, 2017

Homemakers will be the most innovative segment to target - @umang_bedi #13MarCon
— Cyclitics (@cyclitics) June 14, 2017

Experiences are new products. Come and experience oculus rift experience at #13MarCon #MarketingEngineered pic.twitter.com/6hYZT98FOG
— suraj saste (@suraj_saste) June 14, 2017

Track conversions and ROI, not clicks - Umang Bedi, Facebook #13marcon
— Sonika M (@sonika_sonik) June 14, 2017

In Mobile & Digital world, products & services are just commodities; what differentiates them is Experience that provide #13MarCon
— Ankit Dave (@dave_ankit) June 14, 2017

On an average people lock and unlock phone 80-100 times in a day - Umang Bedi, MD, Facebook, Asia#13marcon #iamai
— Ritz Bitz (@ritikabedi) June 14, 2017

Move from 'Click to Conversion'. We agree with @umang_bedi of FB India. Some Clicks are more equal than others. #13MarCon @IAMAIForum
— Octane.in (@Octanein) June 14, 2017

Time spent on mobile is 7 times compared to TV: @umang_bedi of @Facebook at #13Marcon pic.twitter.com/Ed4FowqSw0
— IAMAI (@IAMAIForum) June 14, 2017

"The most innovative demographic in India is Homemakers. They drive $ 9 bn worth of revenue." - Umang Bedi, FB India. #13MarCon @IAMAIForum
— Tapan Vaghela (@tapanvaghela) June 14, 2017

"Products and services are like commodities now. Experience is the new product." - Umang Bedi, FB India. #13MarCon @IAMAIForum
— Tapan Vaghela (@tapanvaghela) June 14, 2017

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Content marketing: is it the future for brand building?

Speakers:

Shreyas Srinivasan, Director, OML
Karthi Marshan, Head Marketing, Kotak Mahindra Group
Sagar Boke, Head – Marketing, Tata Chemicals
Srinivas Jain, CMO, SBI Mutual Fund
Akash Banerji, SVP - Head of Marketing & Partnership, Voot

Moderator:

Gulshan Verma, COO, Times Internet

Content Marketing - is it the future for brand building? Discussions like these and more at #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/wHk9KErTH0
— IAMAI (@IAMAIForum) June 13, 2017

Content marketing is driven by it's authenticity.#13MarCon pic.twitter.com/1Cc2uTm2CA
— Punit Tripathi (@punittripathi79) June 14, 2017

Important aspect in Content Marketing: Content must be authentic, funny, inspiring, engaging #13MarCon Shreyas Srinivasan Director NH7, OML
— Chinmaya Shrivastava (@chinmayaShr) June 14, 2017

A/B testing is a useful tool in content marketing.#13MarCon
— Punit Tripathi (@punittripathi79) June 14, 2017

Impact, Attribution and Acceleration drives content marketing campaigns #13marcon #iamai
— Ritz Bitz (@ritikabedi) June 14, 2017

Content marketing is not only about creating a story but fusing technology too #13MarCon pic.twitter.com/drjsRXfdo8
— mCanvas (@mCanvas_Media) June 14, 2017

#13MarCon is seeming interesting enough!
Let's stick around for more.#ContentMarketing caters to audiences with queries.
— J.D. Gupta (@JD_JonDoe) June 14, 2017

'Cater content to what the audience is looking for and not create it for you' brilliant conversations on the dais atm! #13marcon @IAMAIForum pic.twitter.com/2oYAeGmYr3
— saishah (@saishah) June 14, 2017

"Shareability", is an important measurement parameter for #contentmarketing #13MarCon @IAMAIForum
— Logicserve Digital (@logic_digital) June 14, 2017

#ContentMarketing Analysis:Measure #brand sentiment over time & not just content #engagement in the form of likes/shares/comments-#13MarCon
— Tatva Media (@TatvaMedia) June 14, 2017

Brands like @KotakBankLtd @TataChemicals @justvoot and many more speaks about Content Marketing at #13MarCon pic.twitter.com/007wuLPD4l
— vivek (@viveksheth007) June 14, 2017

"Content should be either Funny, Inspiring, Beautiful or Useful." - Shreyas Shrinivasan, OML #13MarCon @IAMAIForum
— Tapan Vaghela (@tapanvaghela) June 14, 2017

(1/2)"The new thing that has happened lately is the short attention span because of mobile" - Akash Banerjee from @justvoot #13MarCon #quote
— Logicserve Digital (@logic_digital) June 14, 2017

(2/2) "Real challenge is how do we circumvent that." Akash Banerjee, SVP, - Head, Marketing & Partnership at @justvoot #13MarCon #Insights
— Logicserve Digital (@logic_digital) June 14, 2017

Because change happens at heart and not in mind, Content Marketing is best form of marketing #13MarCon @IAMAIForum pic.twitter.com/fqGua6awDx
— Bharath Katta (@bharathkatta1) June 14, 2017

Last click attribution model doesn't give content marketing it's due credit. #13MarCon @IAMAIForum
— Tapan Vaghela (@tapanvaghela) June 14, 2017

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What is the most effective way marketers can leverage big data in their marketing strategy?

Speakers:

Gunjan Ghai, Sr. VP – Brand & Marketing, SBI General Insurance
Prakash Sikaria, Business Head, Flipkart
Tina Singh, Sr. GM – Digital Transformation, Mahindra Group
Uma Talreja, CDO, Raymond
Dipa Dubhashi, Head – Product, Sigmoid Analytics

Moderator:

Rajiv Dingra, Founder & CEO, WATConsult

What is the most effective way marketers can leverage big data in their marketing strategy? #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/2Dw4HHvvid
— IAMAI (@IAMAIForum) June 11, 2017

Diverse Panelists and holistic discussion on Big Data #13MarCon
— Ameya Kane (@ameyakane) June 14, 2017

@UmaTalreja Talks about not just quantum of data but completeness of data. Awesome point #13MarCon
— Haresh Ramchandani (@HareshVD) June 14, 2017

@PrakashSikaria Talk about how Flipkart uses Big Data to drive business. Uses data insights to drive sales.#13MarCon
— Haresh Ramchandani (@HareshVD) June 14, 2017

How Big is Really a BIG Data, Panel Discussion now at #13MarCon pic.twitter.com/jyRKFJJrWN
— Himanshu Vaidya (@himaanshuvaidya) June 14, 2017

It's time to move from Marketing to Marketing Technologies.#13MarCon
— Punit Tripathi (@punittripathi79) June 14, 2017

#Bigdata will usher an era of automation and make many processes irrelevant. #13marcon
— Sonika M (@sonika_sonik) June 14, 2017

Accumulation, analysis and action #bigdata fundamentals #13marcon
— Sonika M (@sonika_sonik) June 14, 2017

Some really exciting insights by @UmaTalreja #13MarCon @Pehchaanindia @IAMAIForum
— Tanishq Sharma (@tanishqsh96) June 14, 2017

The role of #BigData is huge in #India

The #interpretationofdata can at times be warped and may not be accurate!#13MarCon #Marketing
— J.D. Gupta (@JD_JonDoe) June 14, 2017

A panel discussion on leveraging data at #13Marcon...with moderator @rajivdingra of @WATConsult pic.twitter.com/3Bkh2ABaqD
— IAMAI (@IAMAIForum) June 14, 2017

When understanding #BigData and it's sharing, do we have the #consumerspermission to understand his #behaviour? #13MarCon #BigData
— J.D. Gupta (@JD_JonDoe) June 14, 2017

'What is the most effective way marketers can leverage big data': session is going on at #13MarCon pic.twitter.com/yH1ZF9i2o5
— IAMAI (@IAMAIForum) June 14, 2017

In #India the biggest problem is finding #Partners that can analyse #Data from various industries! #13MarCon #BigData #Marketing
— J.D. Gupta (@JD_JonDoe) June 14, 2017

The biggest currency; Bigdata. @IAMAIForum @Pehchaanindia #13MarCon
— Tanishq Sharma (@tanishqsh96) June 14, 2017

General Data Protection Regulation (GDPR) applied from 25th May in UK! Wondering How will BigData premises change #13MarCon @IAMAIForum
— Prasad Shejale (@prasadshejale) June 14, 2017

3 As of Big Data - Accumulation -Analysis - Action #13MarCon
— Ameya Kane (@ameyakane) June 14, 2017

Tina Singh, Sr.GM-Digital Transformation, Mahindra Group speaks on channeling big data into tactical and strategic decision making #13Marcon pic.twitter.com/QxiRMr7Ur8
— IAMAI (@IAMAIForum) June 14, 2017

"Tech geeks should understand customers as they understand softwares" - @rajivdingra, CEO @watconsult at ongoing #13MarCon
— IAMAI (@IAMAIForum) June 14, 2017

#13MarCon it's the age of super-specialisation in #DigitalMarketing
— Sonika M (@sonika_sonik) June 14, 2017

Most #Brands now look for #Superspecialists to bring #Solutions for brands rather than 50 people.
Why so? #Marketing #Thoughts #13MarCon
— J.D. Gupta (@JD_JonDoe) June 14, 2017

.@UmaTalreja from Raymonds speaks about big data in marketing strategy at #13MarCon pic.twitter.com/S0Y58qIffV
— IAMAI (@IAMAIForum) June 14, 2017

Consumers are distracted because of too much information & marketers are distracted trying to figure the best way forward. - #13MarCon
— Sonika M (@sonika_sonik) June 14, 2017

.@UmaTalreja from Raymonds speaks about Batman in marketing strategy at #13MarCon pic.twitter.com/XzZ12tCl25
— Big Data Batman (@BigDataBatman) June 14, 2017

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FireSide Chat: Consolidation in Digital Media Industry

Speakers:

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network
with

Manish Maheshwari, CEO, Network18 Digital

Join me in a Fireside Chat on ‘Consolidation in Digital Media Industry’ at #13MarCon by IAMAI @GrandHyatt at 11:50AM tomorrow pic.twitter.com/YGmoWNCwd2
— Manish Maheshwari (@manishm345) June 13, 2017

Watch me live with @ashishbhasin1 @IAMAIForum #13MarCon discussing ‘Consolidation in Digital Media Industry’ Join: https://t.co/V5CbIk6WnH
— Manish Maheshwari (@manishm345) June 14, 2017

Now live with @ashishbhasin1 talking on Consolidation in Digital Media Industry at #13MarCon @IAMAIForum
Join here: https://t.co/V5CbIk6WnH pic.twitter.com/xn1BTUuGsx
— Manish Maheshwari (@manishm345) June 14, 2017

We live in an era of superspecialisation. Client want agency to identity their stage of evolution and suggest strategy #13MarCon
— Smriti Sahni (@smritiwari) June 14, 2017

Brilliant fireside chat with @ashishbhasin1 from Dentsu Aegis Network #13MarCon pic.twitter.com/Ji69A63ONd
— mCanvas (@mCanvas_Media) June 14, 2017

Agencies are struggling to monetise data says Ashish Bhasin, DAN @IAMAIForum 's #13MarCon
— Vserv (@Vserv) June 14, 2017

Well said @ashishbhasin1 #BigData is a big disruptor in the #Digitalspace

Understanding is the next step in #India #Marketing #13MarCon
— J.D. Gupta (@JD_JonDoe) June 14, 2017

.@ashishbhasin1, Chairman & CEO South Asia, Dentsu Aegis Network
in conversation with @manishm345, CEO, Network18 Digital at #13MarCon pic.twitter.com/1Itdo0EZrs
— IAMAI (@IAMAIForum) June 14, 2017

You can't copy print/tv ads onto digital and expect them to work! - Ashish Bhasin at #13MarCon
— Sonika M (@sonika_sonik) June 14, 2017

Digital agencies suffer from hockey stick #syndrome. All think they are about to make money. #13MarCon #digitalagencies #hockeystick
— Smriti Sahni (@smritiwari) June 14, 2017

Getting the right kind of talent is the biggest challenge for agencies today @ashishbhasin1 speaking @IAMAIForum #13MarCon
— Vipul Bondal (@vipul_bondal) June 14, 2017

Digital Marketing talent pool in India is very poor and the industry is doing very little to produce new talent - @ashishbhasin1 #13MarCon
— Cyclitics (@cyclitics) June 14, 2017

"We are all idiots shooting in the dark. If we hit something, we rationalize & fit theories to explain it." - Ashish Bhasin, DAN. #13MarCon
— Tapan Vaghela (@tapanvaghela) June 14, 2017

Digital suffers from the Hockey Stick Disease where everyone is about to take off to make money - Ashish Bhasin #13MarCon #IAMAIForum
— Ritz Bitz (@ritikabedi) June 14, 2017

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Does content in Indic languages connect more with audiences than languages like English?

Speakers:

Puneet Gupt, COO, The Times of India (Digital)
Boby Paul, GM – Marketing, Manorama Online
Sukirti Gupta, CEO, Jagran New Media
Vikas Agnihotri, Industry Director, Google India
Uday Sodhi, EVP & Head – Digital, Sony Pictures Network India

Moderator:

Gyan Gupta, CEO, Dainik Bhaskar

#13MarCon Does content in Indic languages connect more with audiences than languages like English? Click here - https://t.co/cecP1YNsk0 pic.twitter.com/N82hQocTmj
— IAMAI (@IAMAIForum) June 13, 2017

#13MarCon
Speak local in digital.
— Punit Tripathi (@punittripathi79) June 14, 2017

"Having exhausted all mediums movement to Indic languages content will be quick" - @deepalinaair, CDO @IIFLWEALTH at #13MarCon pic.twitter.com/QvvqkicNuz
— IAMAI (@IAMAIForum) June 14, 2017

#13MarCon Video has a far better reach for audiences with context to language - Uday Sodhi#IAMAIForum
— Ritz Bitz (@ritikabedi) June 14, 2017

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Discovering massive opportunities through mobile.

Speakers:

Clyde Nunes, Director – Sales, Truecaller
Anjali Hegde, CEO, Ansible Mobile
Jasneet Bachal, Head of Marketing, Kotak Mahindra Life Insurance
Sai Narayan, Associate Director & Head of Marketing, Policybazaar Group and Paisabazaar.com

Moderator:

Nadeesh Ramachandran, Vice President – Sales, Vserv

#13MarCon - Discovering massive opportunities through mobile - moderated by - @nadeeshr from @Vserv. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/LZmrmvsQKQ
— IAMAI (@IAMAIForum) June 10, 2017

Our panel on 'Discovering Massive Opportunities through Mobile' is up next at #13MarCon @IAMAIForum in Hall B @nadeeshr
— Vserv (@Vserv) June 14, 2017

A full house on the @Vserv panel 'Discovering Massive Opportunities through Mobile' is up next at #13MarCon @IAMAIForum in Hall B @nadeeshr pic.twitter.com/d9diuWVjFQ
— Pranab Punj (@pranab_punj) June 14, 2017

The panel discussion on 'Opportunities through Mobile' has just begun! @nadeeshr #13MarCon @IAMAIForum pic.twitter.com/YyJ7wZ1IxW
— Vserv (@Vserv) June 14, 2017

. @nadeeshr suggests consumers have changed in the last few years. The panelists sharing their opinion on the same #13MarCon @IAMAIForum pic.twitter.com/5mkMHCvB0b
— Vserv (@Vserv) June 14, 2017

Discovering massive opportunities through mobile. - The session going on at #13MarCon Moderator is @nadeeshr, Vice President – Sales @Vserv pic.twitter.com/vSughwBms2
— IAMAI (@IAMAIForum) June 14, 2017

"Mobile users are anxious, act as introverts. That's why Truecaller has flourished in India." - Clyde Nunes, Truecaller #13MarCon
— Tapan Vaghela (@tapanvaghela) June 14, 2017

Clyde @Truecaller personifying users as mobile introverts and brands as extroverts! #13MarCon @IAMAIForum
— Vserv (@Vserv) June 14, 2017

Don't bring the #print / #TV ads on your #digital platforms and expect them to work. #13MarCon #Marketing
— Tatva Media (@TatvaMedia) June 14, 2017

During a live ad campaign, brands see a surge but so does competition says Sai Narayan, @policybazaar_in #13MarCon @IAMAIForum
— Vserv (@Vserv) June 14, 2017

Mobile is one such device that can help marketers reach media dark markets as well says Anjali Hegde, Ansible Media #13MarCon @IAMAIForum
— Vserv (@Vserv) June 14, 2017

Mobile - the bridge to other media, conclude panelists at @IAMAIForum 's #13MarCon 2/2
— Vserv (@Vserv) June 14, 2017

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What are the some of the present-day trends in video consumption and how has the industry transformed?

Speakers:

Sanchita Johri, Group Digital Marketing Lead, Johnson & Johnson
Pankaj Parihar, VP & Head Digital Marketing, Godrej Consumer Products
Ankit Desai, Head - Media & Digital Marketing, Marico
Sunil Nair, COO, ALT Digital

Moderator:

Akash Banerji, SVP - Head of Marketing & Partnership, Voot

#13MarCon What are the some of the present-day trends in video consumption and how has the industry transformed? https://t.co/cecP1YNsk0 pic.twitter.com/VyiEJulTbV
— IAMAI (@IAMAIForum) June 13, 2017

Consumption and Engagement of audience depends on genres the brands operate on -
Sanchita Johri, Johnsons & Johnsons#13marcon #iamai
— Ritz Bitz (@ritikabedi) June 14, 2017

Your Target Audience should define the form of content you choose - Sanchita Johri #13MarCon #IAMAIForum
— Ritz Bitz (@ritikabedi) June 14, 2017

"Creating content today is not an option it's an absolute must" - @Sanchitajohri Digital Marketing Lead J&J #13MarCon
— IAMAI (@IAMAIForum) June 14, 2017

@IAMAIForum #13MarCon Present day trends in video consumption @9ankaj @Sanchitajohri #FilmYourBusiness by @SHFstudio pic.twitter.com/3C42duCAvS
— Sameer Hanchate (@SameerHanchate) June 14, 2017

Trends in video consumption and how has the industry transformed? @IAMAIForum #13MarCon @Sanchitajohri @Zindagimuskraye pic.twitter.com/LijxEDzyZI
— Adgully (@adgully) June 14, 2017

#13marcon agree w/ Ankit Desai of Marico on how far can actually brands go with content curation/marketing. That is a media company's forte.
— punit modhgil (@Modhgil) June 14, 2017

It was great attending the session on video consumtion @ #13marcon and it great having your insight on the same @sanchita johri
— shruti shukla (@shruti19990) June 14, 2017

Akash Banerji of @justvoot is moderating: What are the present day trends in video consumption? How has the industry transformed? #13MarCon pic.twitter.com/3vVel18RgB
— IAMAI (@IAMAIForum) June 14, 2017

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How has the role of the Chief Digital Officer evolved?

Speakers:

Kartik Jain, Executive Director – Digital Bank, DBS Bank
Kaushik Chakraborty, SVP & Head - Online Sales, Digital Marketing & Alternate Channels, UTI Mutual Funds
Kiran Pai, Head Digital Marketing, Cipla
Zulfiqar Khan, Business head & CRO, Eros now
Ajay Ramasubramaniam, Director, Zone Startups India

Moderator:

Deepali Naair, Chief Marketing & Digital Officer, IIFL

How has the role of the Chief Digital Officer evolved. Learn this and more at #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/w93ZREZLBq
— IAMAI (@IAMAIForum) June 12, 2017

How has the role of the Chief Digital Officer evolved? - @DeepaliNaair CDO, @IIFLWealth moderating the session now at #13MarCon pic.twitter.com/WSZ0tOabIP
— IAMAI (@IAMAIForum) June 14, 2017

Kaushik Chakraborty of UTI Mutual Funds is speaking about high functioning digital companies #13Marcon
— IAMAI (@IAMAIForum) June 14, 2017

#13marcon brand marketers to learn digital, digital marketers 2 learn brand, key for marketers towards the role of #CDO, says @deepalinaair
— punit modhgil (@Modhgil) June 14, 2017

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Advertising Automation & Business Intelligence

Ketan Sabnis, Co-Founder & Product Head, Amura Marketing Technologies

Keynote speech by Ketan Sabnis from Amura at the 13th IAMAI Marketing Conclave #MarketingEngineered #13MarCon
— Prashant Nambiar (@prashantn10) June 14, 2017

Don't miss the session by @ketansabnis, director @amuratech.#MarketingEngineered #13MarCon #DigitalMarketing https://t.co/Ps87mvRk61
— pranoti muley (@pranotimuley1) June 14, 2017

Team @amuratech at 13th Marketing Conclave by Internet and Mobile Association of India. #IAMAI #13MarCon #marketingengineered
— Rushikesh (@Iamrushipatil) June 14, 2017

Time to revolutionise the way you advertise online! @ketansabnis presenting the keynote @IAMAIForum today #MarketingEngineered #13MarCon
— vaidehi mirashi (@vaidehimirashi) June 14, 2017

Discover the magic of advertising automation! Advertise by @sell_do 👌 Tune in to @ketansabnis at #13MarCon #MarketingEngineered https://t.co/VtIKYAYe5L
— vaidehi mirashi (@vaidehimirashi) June 14, 2017

500+ ad platforms, 3x growth in ad formats each year & 4.7 avg no. of platforms used by advertisers for campaigns #13MarCon @IAMAIForum
— Neha Sharma (@nehasharmasays) June 14, 2017

The Cost per lead days are gone, Cost per Sales is the new metric.@ketansabnis #marketingengineered #13MarCon @amuratech @IAMAIForum
— Vrushal Kapadnis (@iamvrushal) June 14, 2017

.@ketansabnis, Co-Founder & Product Head, addresses on Advertising Automation and Business Intelligence at #13MarCon 2017 pic.twitter.com/GtZ6U77oBY
— IAMAI (@IAMAIForum) June 14, 2017

Great Session by @ketansabnis on Artificial Intelligence and Advertising Automation #MarketingEngineered #13MarCon
— Suraj Ronge (@surajronge) June 14, 2017

Quite an insightful session! Thanks @ketansabnis #MarketingEngineered at #13MarCon https://t.co/Teq260PyM9
— Neha Tomar (@tomarneha91) June 14, 2017

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Consumer Engagement – Let’s start with the End!

Arun Chearie, Director Marketing, SAS Institute

.@ArunChearie Director Marketing, SAS Institute speaking at #13MarCon on: Consumer Engagement – Let’s start with the End! pic.twitter.com/u2lPSbMXG3
— IAMAI (@IAMAIForum) June 14, 2017

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FireSide Chat 2: Vishal Sampat, CDO, Reliance Jio with Rajiv Dingra, Founder & CEO, WATConsult

@rajivdingra from @WATConsult and @vishalsampat from @RelianceJio will be speaking at #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/iaM47w5Td4
— IAMAI (@IAMAIForum) June 13, 2017

In conversation with #Jio #13MarCon pic.twitter.com/F9TrGJx0eG
— G-nel (@Dishkyaaaon) June 14, 2017

Fireside Chat at #13MarCon: @vishalsampat, CDO, @RelianceJio with @rajivdingra , Founder & CEO, @WATConsult pic.twitter.com/SVpSRIn1ys
— IAMAI (@IAMAIForum) June 14, 2017

Fireside chat between Vishal Sampat and Rajiv Dingra, watch live webcast: https://t.co/Q5scXNXNE1 #13MarCon pic.twitter.com/6wU7ivVJeM
— 24 Frames Digital (@24FramesDigital) June 14, 2017

Data is future
- @vishalsampat CDO, @reliancejio #marketingengineered #13MarCon @amuratech @IAMAIForum
— Vrushal Kapadnis (@iamvrushal) June 14, 2017

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What role can the conventional creative agency play in a digital world?

Speakers:

Prashant Challapalli, Chief Integration Officer, Leo Burnett
Partha Sinha, Vice Chairman & MD, MCCANN
Virat Tandon, CEO, Mullen Lintas
Rajiv Sabnis, Executive Director, DDB Mudra
Ashish Khazanchi, Managing Partner, Enormous

Moderator:

Anant Rangaswami, Editor, CNBC-TV18

What role can the conventional creative agency play in a digital world? Learn more at #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/o99thRNWm3
— IAMAI (@IAMAIForum) June 13, 2017

Deepali Nair moderating the session on Role of Chief Digital Officer @IAMAIForum #13MarCon pic.twitter.com/xghKV02o1G
— Priyesh Pandey (@priyeshpandey) June 14, 2017

#13MarCon 'social is the new geography we r embracing' - rajiv sabnis at d panel discussion on role of creative agencies in a digital world.
— Apala Lahiri Chavan (@FuturistApala) June 14, 2017

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Is viewability really a measure of effectiveness? What are the issues faced with it?

Speakers:

Hemant Jain, Sr. EVP, Lokmat Media
Abhilash Premanand, CDO, BankBazaar.com
Sandeep Walunj, CMO, Reliance Nippon Life AMC
Priya Jayaraman, Co – Founder, Propaganda India

Moderator:

Ramanujam Pobbisetty, Director of Enterprise Sales, comScore

#13MarCon Is viewability really a measure of effectiveness? What are the issues faced with it? Click here - https://t.co/cecP1YNsk0 pic.twitter.com/xGBKpsyXXT
— IAMAI (@IAMAIForum) June 13, 2017

#13MarCon: Catch our Ramanujam Pobbisetty host the closing session on #viewability at 4:45pm https://t.co/JSBO8aJTxU @nimmajji @IAMAIForum pic.twitter.com/eR02uOB2yj
— comScore APAC (@comScoreAPAC) June 14, 2017

Our CEO @prasadshejale a speaker on, "Is viewability really a measure of effectiveness? Stay tuned for insights from this session #13MarCon pic.twitter.com/C2ZDnSXBkd
— Logicserve Digital (@logic_digital) June 14, 2017

Discussing the elephant in the digital room #viewability #13MarCon pic.twitter.com/JdPBKaQOxJ
— Pancham Endlaw (@endlaw) June 14, 2017

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Event Buzz

At #13marcon this afternoon. If you would like to discuss ideas on best practices on Digital 1:1 marketing in India, give me a shout.
— punit modhgil (@Modhgil) June 14, 2017

#MarketingEngineered #13MarCon At @amuratech's desk @VFDigital 😀
— Sagar Madhware (@SMadhware) June 14, 2017

A big shout-out to all #marketers! Meet us at #13MarCon 2017, let's talk mobile. Retweet to setup a meeting with us #AffleAtIAMAI17 #IAMAI17 pic.twitter.com/judpY4e1MW
— affle (@affle) June 14, 2017

How's AI impacting marketing? Look up the ValueFirst team @VFDigital at #13MarCon to learn the impact of bots and how consumers love them.
— Octane.in (@Octanein) June 14, 2017

#13MarCon defining the New Age Marketing for Online and Mobile pic.twitter.com/g08pzdV6Zw
— Nida Paloba (@NidaPal) June 14, 2017

At #13MarCon @IAMAIForum , looking forward to meet up friends and exchange ideas
— Prasad Shejale (@prasadshejale) June 14, 2017

#13MarCon, interesting sessions
— John Mathew (@Jhnmtw) June 14, 2017

Consumers come online to consume content, not watch ads, single most important message from experts at @ISMAIForum #13MarCon #IAMAI
— Vipul Bondal (@vipul_bondal) June 14, 2017

Full house at #13Marcon pic.twitter.com/enf8ifvMiD
— IAMAI (@IAMAIForum) June 14, 2017

We're here. Give us a buzz if around #13MarCon https://t.co/O3LBYZyPtK
— Moonraft (@moonraft) June 14, 2017

Don't miss the amazing #VR experience at @amuratech stall at @IAMAIForum's #13MarCon #MarketingEngineered pic.twitter.com/QiBj31n1fp
— siddhartha sengupta (@siddharth_ace) June 14, 2017

Look out for our stall 13 at @IAMAIForum #13MarCon & know how to drive premium traffic to your business #TIFM #contentmarketing #Advertising pic.twitter.com/LmLfl4MQi2
— TIforMarketers (@TIforMarketers) June 14, 2017

@deepalinaair are you at #13marcon this afternoon? Missed ur session in the morning
— punit modhgil (@Modhgil) June 14, 2017

#13marcon 25+ videos CMOs India on #DigitalMarketing trends look up https://t.co/uYAnIKIoF5
— punit modhgil (@Modhgil) June 14, 2017

Know, what experts are talking about digitalization and collaboration at #13MarCon, watch live webcast here: https://t.co/Q5scXOfp2B pic.twitter.com/fj1gNue20x
— 24 Frames Digital (@24FramesDigital) June 14, 2017

Attending #13marcon
— shruti shukla (@shruti19990) June 14, 2017

Proud to be a part of advance digital marketing company. #MarketingEngineered #13MarCon
— Parth Bharadiya (@PjBharadiya) June 14, 2017

Good discussions at the #13marcon #xoxoday #uniqueexperiences 😊 pic.twitter.com/dA5nUQPawG
— Yashshree Gupta (@yashshreegupta) June 14, 2017

Chitale Bandhu, the makers of the iconic bakarwadis in Pune uses VR to showcase their manufacturing @IAMAIForum #13Marcon
— Vipul Bondal (@vipul_bondal) June 14, 2017

VR experience @amuratech stall! #MarketingEngineered #13MarCon https://t.co/Ju9vwLZP18
— aneesha (@aneeshasingh10) June 14, 2017

Have you met team #amura at the #13Marcon !! #marketingEngineered
— Apurv misal (@apurvmisal) June 14, 2017

We are contextually live curating the conversations from @IAMAIForum's #13MarCon happening in Mumbai @ https://t.co/hejHVqRNc2 @RajanAnandan
— eChai Ventures (@eChaiVentures) June 14, 2017

.@umang_bedi Here's the contextual curation of conversations frm social media abt ur talk @IAMAIForum's #13MarCon @ https://t.co/hejHVqRNc2
— eChai Ventures (@eChaiVentures) June 14, 2017

Amazing MarCon! #13MarCon
— Quinston Pimenta (@graphoarty) June 14, 2017

Team @ZoneStartupsIn at @IAMAIForum #13MarCon pic.twitter.com/TSoFFWAMdk
— Ajay Ramasubramaniam (@aj_11180) June 14, 2017

Lots of learning #13Marcon and do checkout for #MarketingEngineered
— Pankaj Oza (@ozapankaj) June 14, 2017

#MarketingEngineered #13MarCon #IIMDMK I really appreciate the way they have set up the Kiosk at Marketing event. #ExperintalMarketing pic.twitter.com/l6FVnzrDmh
— Sagar Gaikwad (@sagarg077) June 14, 2017

@IAMAIForum 's #13MarCon at the Grand Hyatt today. pic.twitter.com/wjBh6DO0yx
— Hitesh Agrawal (@hiteshagrawal) June 14, 2017

#MarketingEngineered #13MarCon #IIMDMK. Happy to see good example of #ExperintalMarketing
— Sagar Gaikwad (@sagarg077) June 14, 2017

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