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13th Marketing Conclave by IAMAI

35 key contributors on social media

"Modern Metrics of Marketing

New age marketing is all about digitalization and collaboration and it’s time to board the train if you haven’t already! The 13th Marketing Conclave is here and there’s lots to talk about – from the changing face of conventional creative agencies to content marketing and brand building! "

More info @ http://iamaimarcon.in/

image credit: @IAMAIForum

ps: This content is contextually curated by eChai Team from public posts on social media platforms. In case if you have any queries, then email us at jatin@eChai.in

Content marketing: is it the future for brand building?

Speakers:

Shreyas Srinivasan, Director, OML
Karthi Marshan, Head Marketing, Kotak Mahindra Group
Sagar Boke, Head – Marketing, Tata Chemicals
Srinivas Jain, CMO, SBI Mutual Fund
Akash Banerji, SVP - Head of Marketing & Partnership, Voot

Moderator:

Gulshan Verma, COO, Times Internet

What is the most effective way marketers can leverage big data in their marketing strategy?

Speakers:

Gunjan Ghai, Sr. VP – Brand & Marketing, SBI General Insurance
Prakash Sikaria, Business Head, Flipkart
Tina Singh, Sr. GM – Digital Transformation, Mahindra Group
Uma Talreja, CDO, Raymond
Dipa Dubhashi, Head – Product, Sigmoid Analytics

Moderator:

Rajiv Dingra, Founder & CEO, WATConsult

FireSide Chat: Consolidation in Digital Media Industry

Speakers:

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network
with

Manish Maheshwari, CEO, Network18 Digital

Does content in Indic languages connect more with audiences than languages like English?

Speakers:

Puneet Gupt, COO, The Times of India (Digital)
Boby Paul, GM – Marketing, Manorama Online
Sukirti Gupta, CEO, Jagran New Media
Vikas Agnihotri, Industry Director, Google India
Uday Sodhi, EVP & Head – Digital, Sony Pictures Network India

Moderator:

Gyan Gupta, CEO, Dainik Bhaskar

Discovering massive opportunities through mobile.

Speakers:

Clyde Nunes, Director – Sales, Truecaller
Anjali Hegde, CEO, Ansible Mobile
Jasneet Bachal, Head of Marketing, Kotak Mahindra Life Insurance
Sai Narayan, Associate Director & Head of Marketing, Policybazaar Group and Paisabazaar.com

Moderator:

Nadeesh Ramachandran, Vice President – Sales, Vserv

What are the some of the present-day trends in video consumption and how has the industry transformed?

Speakers:

Sanchita Johri, Group Digital Marketing Lead, Johnson & Johnson
Pankaj Parihar, VP & Head Digital Marketing, Godrej Consumer Products
Ankit Desai, Head - Media & Digital Marketing, Marico
Sunil Nair, COO, ALT Digital

Moderator:

Akash Banerji, SVP - Head of Marketing & Partnership, Voot

How has the role of the Chief Digital Officer evolved?

Speakers:

Kartik Jain, Executive Director – Digital Bank, DBS Bank
Kaushik Chakraborty, SVP & Head - Online Sales, Digital Marketing & Alternate Channels, UTI Mutual Funds
Kiran Pai, Head Digital Marketing, Cipla
Zulfiqar Khan, Business head & CRO, Eros now
Ajay Ramasubramaniam, Director, Zone Startups India

Moderator:

Deepali Naair, Chief Marketing & Digital Officer, IIFL

Advertising Automation & Business Intelligence

Ketan Sabnis, Co-Founder & Product Head, Amura Marketing Technologies

Consumer Engagement – Let’s start with the End!

Arun Chearie, Director Marketing, SAS Institute

What role can the conventional creative agency play in a digital world?

Speakers:

Prashant Challapalli, Chief Integration Officer, Leo Burnett
Partha Sinha, Vice Chairman & MD, MCCANN
Virat Tandon, CEO, Mullen Lintas
Rajiv Sabnis, Executive Director, DDB Mudra
Ashish Khazanchi, Managing Partner, Enormous

Moderator:

Anant Rangaswami, Editor, CNBC-TV18

Is viewability really a measure of effectiveness? What are the issues faced with it?

Speakers:

Hemant Jain, Sr. EVP, Lokmat Media
Abhilash Premanand, CDO, BankBazaar.com
Sandeep Walunj, CMO, Reliance Nippon Life AMC
Priya Jayaraman, Co – Founder, Propaganda India

Moderator:

Ramanujam Pobbisetty, Director of Enterprise Sales, comScore