Whacky as it sounds, Serious is the word count

Whacky as it sounds, ContentZoop, Indore is spearheaded by a pretty lady who’s immaculate in her dressing and style, the very elements that are reflected in her work as the Founder of this startup that provides content work to professionals, organizations and corporate.

Interviewing here, Vatsala Garg, a content developer and digital engagement expert, having an experience of more than 12 yrs in various field like advertising, media and journalism, entrepreneurial training, soft skills training and several others. She’s founder of ContentZoop, which is a website dedicated to all those who wish to enhance their online presence through a proactive approach and for those who believe that content rules the world. She’s an avid blogger and a creative person by heart.

• How did you come up with the idea of 'Your venture'

Being into content development for past 12 years, I wanted to launch something of my own, where I shall not be limited to just one field or industry, instead have exposure to multi-fields. Hence I conceived the idea of contentzoop.

• What problem are you solving?

So far the biggest, everyone has a website , but no one knows whether the content written is appropriate or not, whether they are promoting it in the right way or not, I am helping my clients get an engaging content written for them to get more and more visitors and eventually generating revenue.

• How does it work?

Simple, just send us a query on our e-mail id, we will send you the quotation, and start the process.

• What is your target market?

Each and everyone who aspires an engaging content written for their site along with a decent digital engagement plan

• What is your competitive advantage?

Error free content, timely submission, prompt support, researched content and of course an experience of 12 years.

• How much time did it take you from conceptualization of 'your venture' to actually launching it in the market ?

6 months

• Tell us more about your team?

My team is all virtual, I have bloggers and content writers who work remotely.

• What is your technology stack?

I make use of lots of online softwares and tools

• How do you plan to market your product? What are your customer acquisition strategies?

E-mail marketing, social media campaigns, blogging and FB advertising

• What is the revenue model of 'venture' ?

Simple, just pay an advance of 50%, get the work done and pay the rest.

• What do you want to achieve from this? What is your larger goal or vision?

Content that actually helps!

• What sort of support and feedback are you looking from the community?

Good networking and chance to take sessions on content.