eChai Showcase: TMVR, Virat Khutal (Founder of Twist Mobile) - Virtual Reality brings smile on their faces
Virtual Reality is still an unexplored territory in India and very few entrepreneurs are working in this sphere. Indore City boosts of an entrepreneur, Virat Khutal who had taken up mobile gaming at a time when IT market was just beginning to boom in Madhya Pradesh and now he has an ambitious project that tackles problems of small town and village people. We'll delve more about TMVR in the following interview with Virat Khutal, Founder of Twist Mobile.
Q. How did you come up with the idea of TMVR ?
We have been always thoughtful and philosophical with technology and ideas. We felt Virtual reality for India will be very different from western gaming focus. We started investing our time with tourism boards and culture ministry to understand problems and solutions. Real problem is disconnect between rural and urban audience in our country. Rural audience is connected to culture and religious tourism. Pilgrim places in our country attract millions of visitors compared to our international tourist spots.
Q. What problem are you solving?
We are solving problem of displaying pilgrim places of India to common man by Virtual reality. We want to create VR for aartis, songs and hyms of our pilgrim places. We want people to experience those places in small villages by travelling.
Q. How does it work?
Person has to download Mobile App on his phone and he can watch VR 360 degree videos of temples on his phone. Also they can use google cardboards to watch those videos.
Q. What is your target market?
Rural and Semi-Urban India with Devotional touch.
Q. What is your competitive advantage?
We are end-to-end company working in VR. It involves expertise in technology, creative shooting, tourism board tie-ups and passion for Indian culture. It is very hard to combine with unfair advantage of government relationships.
Q. How much time did it take you from conceptualization of TMVR to actually launching it in the market ?
It took us more than 12 months to conceptualize VR technology and create proper purpose for VR in India.
Q. Tell us more about your team?
Mr. Virat Khutal:
Creating Mobile App for emerging markets is key strength.
Mr. Dilip Awasti
Media Management and Government Tie-up is major expertise
Q. What is your technology stack?
- 360 Degree Video
- OpenGL Video Player
- Android and iOS Application
Q How do you plan to market your product? What are your customer acquisition strategies?
- Integration of app with Pilgrim and religious festivals in India
- 360 Degree Shooting best tourist places in India
- Media and PR activities
- Channels can be created in App for Marketing by other companies for their 360 degree video and reach larger audience.
Q. What is the revenue model of 'venture' ?
- Focusing on advertising revenue.
Q. What do you want to achieve from this? What is your larger goal or vision?
VR for common man and preserving Indian heritage.
Q. What sort of support and feedback are you looking from the community?
We want community to be receptive and thoughtful thinking from community side. Indians can only understand and solve problems pertaining to India specifically. No one can intuitively solve problems for us. We all should create open-end products for integration within communities for mutual user growth.
You can check the video to have the idea of how TMVR works:
