Sinfully Delicious by MoShik's
Sinful, Fattening and yet desirable - Chocolates! Who can't deny the magnetic attraction to chocolates, right? Surely, Bhopal has got its own chocolatey startup to sweeten the day. Started by Mohit Kumar Jain along with his wife Shikha Jain, MoShik's is shaking up everyone with enticing packaging and yummy taste.
eChai Ventures interviewed Mohit Kumar Jain, CoFounder of MoShik's and here's the sweet conversation that followed...
Q: How did you come up with the idea of MoShik’s ? What problem are you solving? How does it work?
A: This idea of starting a chocolate business was developed during our visit to south Indian tourist places like Ooty, Kodaikanal, and Kerala where we found lots of homemade chocolates but in an un-organized manner. We thought of introducing this concept to remaining parts of the country in a professional and organized manner and this is how our business idea started. MoShik’s™ has redefined gifting option in the country with yummy handmade/homemade chocolates for every occasion available for everyone across India.“Corporate Gifting” is one of our prime focus where we deal with major corporate to provide them rich and exotic chocolates in exclusive and customized gift boxes.
Q: What is your target market?
A: Everyone is my target audience. We market ourselves through social media,word of mouth, Trade Fares, Events sponsoring etc.
Q: What is your competitive advantage?
A: MoShik’s Homemade Chocolates are 100% Pure Vegetarian, Fresh & hygienically prepared, made without Adding any Extra Flavors Such As Gelatin (FAT JELLY OR PIGS SHIT), Dissoluble Chemicals, Etc …, Non Alcoholic
Q: How much time did it take you from conceptualization of MoShik’s to actually launching it in the market ?
A: We launched in January-2014 by having a brand name, official website and facebook acoount. But real business started from June-2014 when we started our E-Commerce operations with the help of Country’s largest E-Commerce portal Snapdeal and thereafter it was no looking back
Q: Tell us more about your team?
A: Myself Mohit Kumar Jain.I am an Electronics and Communication Engineer with seven years of Corporate employment Experience with enormous MNC like TCS, IBM, Fidelity. My Wife Shikha Jain is a post graduate and an outsourcing graphics designer. We two are the originators and proprietors of the business ,My father Mr.A.K.Jain is our lawful and budgetary consultant and my mom Smt.Nanda Jain is our Business director at home. Our greatest inspiration are my sibling Anshul Jain and my 6 months old child Medant Jain. Along with them we have little group of employees who help us underway at Bhopal, and couple of merchants broadly who develop business in their particular ranges.
Q: How do you plan to market your product? What are your customer acquisition strategies? What is the revenue model of MoShik's ?
A: Till now this business is self funded. When we began the business my occupation pay subsidized the business and once the business commenced the pay earned from business is financing the business exceptionally well.
Q: What do you want to achieve from this? What is your larger goal or vision?
A: In next Five Years MoShik's would be in hands of individuals from each state in India. We will control in E-Commerce Sector with our dedication and hard work. We have a very much characterized plan to push forward orderly to accomplish money related goals, fulfill social obligations through our business. We are here to become consistently and make our name so leave arrangements are never there in the word reference.
Q: What sort of support and feedback are you looking from the community?
A: We are looking to learn from other fellow entrepreneurs and make ourselves better after each passing day. Also if we can help someone through our product/services in eChai network, then that will be absolutely great
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