Oh Baby! A mom became an entrepreneur... thanks to her baby.
When it comes to caring for a baby, there's nothing short of compromise! Babywearing Stuff is India's only dedicated portal for ergonomic Baby Carriers.
Motherhood completely changed Nikita and babywearing only added immense ease and joy in this experience. It gave her a direction to reach out to as many new parents as possible and that's how the venture started.
Q. How did you come up with the idea of Babywearing Stuff?
After becoming a new mom, I realized how overwhelming this new journey is. My husband and I are completely travel buffs, and didn’t want to be homebound just because we had a baby, instead we wanted to take him around. So during one of my frantic internet search to find the right carrier to carry our baby, I landed in the world of ergonomic Baby Carriers. It completely changed my life. They are the best way to carry your baby around, comfortable, safe and completely blissful experience. I found that there are so many options available and people in India are hardly aware about it. There were few mom entrepreneurs from India making these carriers but had no formal website or an e-comm platform to spread the concept. I approached them and after getting positive response, decided to come up with a dedicated Babywearing Portal.
Q. What problem are you solving?
Babywearing Stuff is one stop solution where not only parents get the best of available options in India but also get personal guidance and advice.
Along with this, giving hands free time to new parents is our biggest achievement. All parents know how much a little baby needs to be carried. They want cuddles, they are too small, they are hurt, they are teething, and they have colic, reflux, they slept on the way and the list goes on. Basically enabling new parents specially moms to have some hands free moments with keeping their baby close and snug.
Q. How does it work?
Browse. Select. Buy.
There are various national and international Babywearing brands listed on our website. For Indian Brands, we act as a marketplace earning commission per sale where all stock and logistics responsibility is of vendors. For international brands we work as their authorised retailers in Indian subcontinent. So we stock those brands with us.
All carriers available on Babywearing Stuff are all designed keeping baby’s comfort in mind. They are all safety tested wherever required. Unlike the regular crochet danglers’ ones, these carriers provide knee to knee support to babies, supports baby’s natural carry position, provides complete support to the wearer as well.
Q. What is your target market?
- All Parents having babies between the age of 0-5 years.
- Primary Caregivers
- Grandparents who take care of little ones and can’t carry them much because of age.
- All the people who are forever struggling to gift something unique to a new mom.
Q. What is your competitive advantage?
Currently we are the only dedicated Babywearing Portal in India stocking such a varied range of carriers and related accessories. Another important aspect is the fact that it’s handled by an experienced and passionate babywearing mom.
Q. How much time did it take you from conceptualization of Babywearing Stuff to actually launching it in the market ?
My baby was born in July'14
First ergonomic carrier experience Dec'14
and business baby in May'15
So broadly 4 months.
Q. Tell us more about your team?
Mostly managed by me; with a tech team helping with the website; a part time graphic/social media person.
Q. What is your technology stack?
A high speed, user friendly ecommerce website.
Q. How do you plan to market your product? What are your customer acquisition strategies?
Online marketing in relevant Facebook Forums have been quite successful till now. But we want new parents to experience the comfort real time to actively use the products. We are working on holding some independent sessions, collaborating with pro kangaroo care doctors, play groups and nursery schools and also targeting retail stores in near future.
Q. What is the revenue model of Babywearing Stuff ?
- Sales Commision
- Rental Fee
- Profit from international brands we stock
Q. What do you want to achieve from this? What is your larger goal or vision?
To touch the lives of as many moms as possible and let them experience the sheer joy of babywearing.
Q. What sort of support and feedback are you looking from the community?
We are trying to bring a big change in the lives of new parents and need all possible support to spread the message. Networking Opportunities, relevant collaborations, spreading awareness through various programs.
Website - www.babywearingstuff.com
Email - [email protected]
Facebook - www.facebook.com/babywearingstuff