Mokshshil: A personalized end-to-end funeral management services

Dr. Bilva Desai and Dr. Abhijeet Singh are the co-founders of Mokshshil. They both worked together as professors and are also husband and wife.

In 2012, Dr. Bilva Desai lost her world, she lost her mother. It was a sudden death and her family was in shock. Her precious time went by in searching, sourcing and arranging the funeral, organ donation, after death ceremonies, paper work, Asthi Visarjan and so many things. Suddenly she realized she couldn’t even cry & say her final bye.

Death is the only certain thing in this world. 

India is a country with a population of more than 1.2 billon with approximately 13,000 deaths every day.

At that point of time she realized that there are so many like her in my country that might be facing the same problems. At, that moment, she decided that she will do something.

It was her personal experience that made her to think that there should be an organized end to end funeral management services and that led to the ideation of Mokshshil in 2012. This is where journey of Mokshshil begun. Dr Desai had discussed with students as a research faculty and given research projects to management students for feasibility checking and acceptability of this idea. Dr Desai and her husband who is also a faculty of entrepreneurship Abhijeet Singh, directed a survey on 4500 people in Ahmedabad to understand market potential problems faced by Ahmedabad citizens at the time of cremation, which was conducted with the help of students. 

Research findings have suggested that 70% of the sample were agreed with the concept of organized funeral management services as they too found the process of funeral indurate at the time of bereavement, 37% of the respondents faced problems in conducting last rites, 29% in arranging prayer venues and about 76% did not know how to conduct the last rites. 

Even people said during qualitative research that, they don’t know whom to contact first at such times.

- During an already very difficult time of personal loss in the family, it becomes very difficult for the near and dear ones to make arrangements for the funeral and other ceremonial procedures as per the rituals.

Mokshshil provides personalized & professional end to end funeral management services as per the requirements of the deceased family members and their religion

- Initially Mokshshil started with Hindu cremation in Ahmedabad by providing funeral services with the help of telephone number +8155055108 where in anyone could call them and easily book the services.

- Now Mokshshil provides other services like Mokshanjali, PreeBook, Prarthana Sabha arrangement, Newspaper advertisement, Asthi visarjan, other rituals, NearMe list of events, with the support of website- Mokshshil.com and mobile application, and through social media.

- Thus, Mokshshil is a one stop solution which provides personalized & professional end to end funeral management services as per the requirements of the deceased family members with authentic rituals performed by well versed priests.

- Now Mokshshil is also working on franchisee model to expand its services in different metro cities like Delhi, Mumbai, and Bangalore.

Currently anyone in Ahmadabad can get benefits of these services. In near future everyone in India can avail this services. 

Mokshshil has a user friendly, technology-driven platform, which acts as a competitive advantage with comprehensive business intelligence tools and innovative integration capabilities, industry-specific analytics, robust reporting capabilities, personalized dashboards, and workflows, alert to get a real-time view of performance across business with speed decision making.

Self-motivated, self-driven young and trained professionals.

Mokshshil is having a set processes, Dynamic and professional team, strong brand presence across nation.

In the beginning it was very difficult for Mokshshil to sustain as people demoralised the idea, and it had to go through lot of negative reaction because it is basically related to death but it is the fidelity of the members that after the hard work of three years (2013-16), today Mokshshil stands as a proud start up and it has been covered in more than 75 Media, so many blogs and is nationally recognized. 

Its felicitated by Gujarat Cm Shree Anandiben Patel as a most promising start-up of Gujarat. 

First start up from Gujarat to be a finalist in the reality show of funding “The vault” from more than 1,00,000 applications across INDIA.

Mokshshil is into totally different kind of a sector, where we cannot prepare a customer acquisition strategies but we are creating awareness about Mokshshil services .anyone can contact us in their most difficult time.

We have Online and offline marketing plans and team. They are working on different branding strategy like with mascot Branding in the name of TIBU says, social media creative, awareness camps, heritage yatra, haunted tales and so many activities to support promotional strategy.

Mokshshil has started creating benchmarks from a very first day it’s a self-sustainable model. I would like to share an example of our first cremation. One big Marwari Business Family had called and ask for all the arrangements for cremation as well as

Prayer and newspaper advertisement. This was the first time that entire team including founders were there to do the arrangements. List was very big and Family was also very religious. Process was decided and discussed within the Mokshshil team still to make everything smooth entire team was running to double check everything.

And an end to end funeral management service was provided in a personalised and customised way for the client, taking the body from hospital to home and after ritual ceremony to crematorium ground.

Mokshshil can serve by standardise Antim kriya process with a nominal cost of ₹4500 to customised services as per requirements.

Thus, Mokshshil is a one stop solution which provides personalized & professional end to end funeral management services as per the requirements of the deceased family members with authentic rituals performed by well versed priests.

Now Mokshshil is also working on franchisee model to expand its services in different metro cities like Delhi, Mumbai, and Bangalore.

Mokshshil envisions to provide its services in a personalised and professional manner to everyone, across the nation.

No matter what circumstances one is in, Mokshshil will provide strength to all during their tough times.

Losing someone you love or care deeply is very painful. During this painful time of personal loss, it becomes very difficult for the family to take timely decisions and plan funeral. Death is inevitable and you need not fear it, but what you should rather make sure is that your final voyage is peaceful. We just want to urge to our Indian society, it’s not bad when one is thinking or talking about death or after death services. These services are very helpful to everyone irrespective of your cast, community, religion, age or financial status. WE just need support in changing the attitude towards it.