Lost & Found - Inspiring short-films and documentaries
Rihaan Patel is the founder of Lost & Found - an entertainment startup which makes short films to inspire people to make difficult choices in life, be creative and tolerant with other human being.
Tell us more about your team?
Our team members are not just aspiring filmmakers and actors but people from diverse interest. But they want to be part of good stories told through ‘Lost And Found’. They express their interest to be part of our initiative and as per their strength, we asing them a task. If they need more knowledge, we train them.
How did you come up with the idea of 'Lost & Found' ?
In my life, I became filmmaker because I wanted to tell inspiring stories to people. Because that what I value in my life as well. But one day, I find my self busy in making typical corporate films which sucked my soul. I decided to start working for what I believe. And then I came up with title ‘Lost & Found’. Lost moment is when we feel sad, depressed.. Found moment is when we feel inspired, talented and worthy. I saw, there are lot of other individuals who are in Lost Moment in life. And I decided to start initiative with a mission to inspire people to reach their Found Moment. I shared this idea with my friends and they equally appreciated this. So, rather it is not film production company, we take it as a cause and mission. Filmmaking is just one part of it.
What problem are you solving?
In society, we see people are not allowed to follow their dream. They end up doing something that’s not what they love. And around age of 30 to 34, they feel depressed and worthless. We want to inspire all those indivudal to follow their dream and take risk and fight against fear. The way we do it by showcasing short films that can be guidance for them. We believe our culture need diversity, we just can’t keep producing ‘Engineer-Doctors’ though they are most important job. But what I believe, we need to focus on other things as well.
How does it work?
https://www.youtube.com/watch?v=5aQ7h5uyq5Q
https://www.youtube.com/watch?v=9P-846vgHsE
https://www.youtube.com/watch?v=Sr0_ub4d0mc
We are running group discussions about ‘Lost & Found’ moment of life. And specially, we make short films and distribute around the world.
What is your target market?
It would people who want to do something different, who are sick of everyday mediocre life and want to start living what they dream of. It would people who have relationship issues with family, friend, coworkers and looking forward to overcome.
What is your competitive advantage?
We think in term of appreciation rather than competition. Because competition happens with same people. But we all are different; we all have our own individuality. We never look in market and see what others are doing. We do whatever we believe is right. And if someone is doing that align with our belief and values then we appreciate them.
How much time did it take you from conceptualization of 'your venture' to actually launching it in the market ?
I can say, It took one month to start.
What is your technology stack?
We have all filmmaking equipment that is enough to produce 2 Hour Professional Feature Film be ready to released in any multiplex!
How do you plan to market your product? What are your customer acquisition strategies?
We use face to face meetings and live event as our main source of interaction. Secondary is social media strategy.
What is the revenue model of 'venture' ?
There are start ups/companies/brands who want to be partner of our short film that is in align with their core value. They get main credit in highlight in film. By partnering with our particular short film, it help any start up/ companies to find, reach and create positive image with totally new audience.
What do you want to achieve from this? What is your larger goal or vision?
Our larger goal is to create diversity in culture and we wish people start following their dream. We wish people start seeing entire world as a one family. We wish people become more tolerant and empathetic towards each other. The way we want to communicate and inspire them to do so is by films whether it is short film or feature film.
What sort of support and feedback are you looking from the community?
We have really cool short films are coming. We invite any start up/company to be partner with our short film who need HIGH VALUED brand recognition in most engaging way in most cost effective way!
