HerExpertise.com - Promoting women entrepreneurship and women empowerment.
Manish Vaja is the founder of HerExpertise.com - a platform for showcasing expertise skills, exchanging ideas, getting experienced advice & empowering women with knowledge.
Here is an insightful and candid conversation - an eChai with Manisha.
Tell us more about your team?
In herexpertise.com apart from me the founder, We have
- Dr Mihir Vaja, Adviser,
- Brindesh Patel, Website Designer
- Divya Rajpal, Content Writer
- Chetan Prajapati, Photographer
- Dhavnit Patel, Photographer
How did you come up with the idea of 'HerExpertise.com' ?
Well, Before having idea of launching herexpertise.com, I wanted a pediatrician for my own kid. Being a concious mother I wanted a female one. But frankly speaking I had to juggle a lot in search of that expert who'll avail my kid best of her services. Finally I found one...& this incidence of feeling so unavailed of "hers" at the needed place...made me think of creating something which should be the only platform for woman experts to showcase their expertise. And thus I started working on herexpertise.com
What problem are you solving?
I have seen that there are so many women who are doing an exceptional work in different fields...some of them are working full time, part time and as a freelancer. But sometimes what happens they are not getting that recognaization, & for them advertise their venture is being so tough and expensive. So they want to be in there limited area.
At the same time people are finding the efficient enough experts in different fields online. So we are trying to create an informative portal from where anybody can find info of women entrepreneurs of Ahmedabad from different location of Ahmedabad.
How does it work?
https://www.youtube.com/watch?v=5aQ7h5uyq5Q
For that we have created a user friendly website which serves a full details of an expert with their contact details, profile of their firm, profile of the expert , work experience she is having, Services provided by her, her uniqueness and photo gallery. Thus a layman can avail the info of best one near by them by selecting their desirable location.
What is your target market?
We are trying to serve all the ladies who are working in different fields to showcase their expertise. And at the same time we are trying to create a woman community from where "She" can connect to the world through Expert Articles, Motivation Life Journey, Sales Announcement, Upcoming Events, Job opportunities and Latest News.
What is your competitive advantage?
Through herexpertise.com, we want to give solution providing right platform to showcase women entrepreneurs their expertise better, cheaper and faster which is more meaningful to their target audience.
How much time did it take you from conceptualization of 'your venture' to actually launching it in the market ?
It took more then 8 months to give herexpertise.com a legal existance after having idea and conceptualize it.
How do you plan to market your product? What are your customer acquisition strategies?
We do marketing of herexpertise.com by approching women entrepreneurs by letting them know the need of their online presence to target their audience.
At the same time for herexpertise.com we are actively involve in social media , We are running email subscription for daily updates and we have created a different categories to involve our viewers to visit it again.
For our costumers (Experts), We have made one year subscription in which we are providing different plans to do advertisement on their behalf through herexpertise.com
What is the revenue model of 'HerExpertise.com' ?
We do charge the Experts who want to be a part of herexpertise.com as a one year subscription.
What do you want to achieve from this? What is your larger goal or vision?
The whole idea after herexpertise.com is promoting women entrepreneurship and women empowerment. And we want to let women know their worth being a multitasker.
Initailly we are working from Ahmedabad only but in future we want to expand it in other cities too. And we do have a plan to start a helpline number also.
What sort of support and feedback are you looking from the community?
We only want the acceptances and positive and critical feedback in what we are doing.
