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You’re reading an eChai Interview, an insightful and candid conversation with Entrepreneurs — a publication of eChai Ventures.

eChai with Jigna Shah, Founder, Reve Fashions

Jigna Shah is the founder of Reve Fashions - one of the top high-end clothing brand in Gujarat with it's own flagship store in Ahmedabad. Jigna is a Fashion Graduate from NIFT and is constantly working on innovations, improvisations in connecting Old, Rich Textiles with contemporary styling. Jigna has won many accolades for her work including the Udgam Women Achievers' Award 2014 in Business Category.

Here is an insightful and candid conversation with Jigna.

How did you come up with the idea of Reve' ?

With the Instinct of working in Ever Green field & to feel young at heart always :-).

What is your target market?

Today's Modern Multi-tasking Woman,who want to break barriers & live fast pace life along with Smart/ Presentable looks..

What is your competitive advantage?

No Indian Brand so far into Market for High-End Western wear,specially designed for Indian Figures..

How much time did it take you from conceptualization of 'Reve Fashions' to actually launching it in the market ?

5 to 6 yrs.

Tell us more about your team?

Core Team- Production & Retail

How do you plan to market your product? What are your customer acquisition strategies?

More by imparting Knowledge by conducting workshops & creating an environment for Customers,& Social Media...

What is the revenue model of 'venture' ?

Shift from On the Rack to On-Line

What do you want to achieve from this? What is your larger goal or vision?

To Provide society a good quality product with Employment generation to needys.

Future Plans:-

  • Opening Retail Outlets all across the globe
  • Adopting Gujarat villages & contemporising their art & marketing it, helping them generating money for better livelihood.
  • Giving 20 year rich experience of knowledge in Fashion Industry by the way of workshops
  • Giving platform to graduating students, in terms of mentoring them in various projects.
  • Contributing to the deprived off sections of Society generating those funds by organizing events like Fashion Shows & other such events for social cause.

What sort of support and feedback are you looking from the community?

Networking,Marketing & Growth Model

More info about Reve Fashions at ReveFashions.com