Jolly Food Fellow
Video on Social Platform focused on Food Discovery
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Discussion: · 16 comments
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Jatin Chaudhary @jatin10

@Niraj - Typically how much time it take you to create 1 video n how many people from your team are involved in it? For example, Manek Chawk video.

Niraj @nirajharlalka

@jatin10 - We usually make a video live on Facebook within 25 days of order confirmation. Usually around 6 team members coordinate to get a video live and kicking on the platform. Every department is handled by specialists with deep experience and high focus to deliver awesome videos that 'entice viewers to dine!'

Keyur Bhalavat @keyur-v--bhalavat

@niraj: In your experience at Jolly Food Fellow till date, is there any strategy which went wrong? If yes, what was it? And what corrective actions you & your team took?

Niraj @nirajharlalka

@keyur-v-bhalavat Lots of things needs to be altered and changed from the strategy perspective. It needs constant review and revision. One of the insights was that we felt restaurant owners would go for a system that would help them build a great communication medium with their existing customers. However, they would get stuck at the implementation level since they were not the ones doing executions. Like collecting mobile numbers on tablets and making bills. We could thankfully overcome these challenges by introducing Videos to do the communication, which was a very low implementation challenge for them and we took the difficult part (Shooting and promotion)

Mihir Parmar @Mihir3031

What is your revenue model ? You charge restaurants or users for this ? How you earn money from this ?

Niraj @nirajharlalka

@Mihir3009 we do charge restaurants for video making and promotion. We offer them unmatched quality at unbelievable prices and that helps in closing deals. Another revenue mode for us is the big FMCG brands like Fortune, Vimal etc. who are ready to invest in building their brand by advertising with us.

Hanuj Tilwani @hanuj_t

@Niraj which social media marketing strategy has proved to be best for you?

Niraj @nirajharlalka

@hanuj_t We have tried a lot of strategies and most where we have been able to give consistent efforts, have worked well for us. One strategy of answering all our consumer queries has given us the most benefit and worked really well for us.

Shrijay Sheth @shrijay-sheth

How do you make videos viral? Can you give some quick tips to increase organic engagement?

Niraj @nirajharlalka

@shrijay-sheth To make a video viral we use consistency and engaging content. Also using viral enabled platforms like Facebook helps the cause. To increase organic engagement you have to do detailed analytics on the platforms you are present on to know what people are liking, commenting, ignoring etc. Then do theme based experiments like post videos with calls to action and measure if people are taking the actions as per bench marked figures.

Aditya Dave @aditya-dave

@Niraj How did you form a right team for this venture , as we have problem for finding right persons

Niraj @nirajharlalka

@aditya-dave Rajiv floated the idea with me and we took around 3-4 months to start the venture as co-founders. We did extensive discussions on various aspects at length and got into a common and clear understanding of what kind of company we wanted to build. These discussions helped a lot in selecting the team as we knew what type of people we wanted. Our selection process was refined within the first 10 team members or so, since both Rajiv and I took the interviews together. We have a fantastic HR in Neha, who was able to identify great talent and schedule interviews and do the joining formalities.

Dhruv Gupta @drvgpt

@Niraj - Have you said NO to any of your clients yet..?? If you have, What were the reasons of it..??

Niraj @nirajharlalka

Unfortunately we have had to say NO many times. Mostly it has been with prospects who wanted a creative direction which was against our channel vision, like showcase some item or dish which we as Jolly Food Fellow felt would not appeal to our consumers. Other times we refused to shoot unhygienic locations since we don't promote what we would not personally recommend. We work with some basic values and principles and if some things are demanded against that, we say NO as we are confident it will benefit us in the long run.

Saurabh @saurabh-padwal

Sir I am already running two food delivery kitchens in Mumbai located near santacruz & powai , The kitchens capacity is huge can take around 2000 meals a day can you help me or I connect me to anyone who can get these many orders or how am I suppose to scale up,The name of my brand is 'Ethnic kitchen' . Also founding is what i am looking for ,currently supplying to more than 500 corporates on daily basis

Niraj @nirajharlalka

Hi @saurabh-padwal, sorry for the delay in reply, your message got lost in my over communicated desk. Do share your credentials with me and i would be glad to have a talk with you to understand your requirements in more details to be able to help you.