Arunkumar from @hackerrank is here with the art and science of payment conversion. pic.twitter.com/F17PFSAhT4
— 50p Conference (@50pConf) January 25, 2017
1) Motivation: Impact of payment funnel on cohorts and customer retention rates.
2) Survey of the current payment experience landscape.
3) Factors that influence funnel conversion; product, design and technology.
4) Deep dive into each of the above areas (Product, Design and Technology).
5) Card store service.
6) Fraud prevention system.
5) A few unconventional ideas.
6) Concluding remarks and predicting the future :-)