Time for "SaaS workshop" #NPCNorth @nasscom_product pic.twitter.com/j49y7jpZ93
— Riya Suri (@rvirgo9) February 7, 2017
So you have built your SaaS product and are ready to launch it for eagerly awaiting global customers. How do you start? Successful SaaS marketers who have taken their products global will talk about the first 180 days of the journey – what infrastructure to build first, how to find your first international customers, when to crank-up the marketing spend, how to handle customer communication and support challenges, what works, what to avoid, how to scale.