Announcing @HTSAS_IIMA lecture by Tarun Mehta, Ather Energy @CIIEIndia To listen previous lectures, visit: https://t.co/myrYxFQZlK pic.twitter.com/r810DOVf1Q— IIM Ahmedabad (@IIMAhmedabad) February 8, 2017
About 4 hours to go! Find out how a young group of entrepreneurs went on to introduce India's most advanced e-scooter. @CIIEIndia https://t.co/OgUAuP8I0B— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Catch @tarunsmehta CEO & co-founder @atherenergy live at today's @HTSAS_IIMA at 6:30PM @IIMAhmedabad Follow this thread for live tweeting.— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "Back in second year, we called ourselves Aether Energy but the idea was completely different" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: " Over 6 months of research, everyone who owned an scooter, loved the concept of electric scooter" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "However, the people who owned an electric scooter, hated what they owned." @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "For the first six months we were working on what it means to build a complete vehicle" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "The first five people we spoke to paid 85,000 for the product" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "A big part of our thesis was to build a powerful electric vehicle" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "Whenever a new industry pops up, it is always vertically integrated and never horizontally integrated" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "We brought all the raw material in house increasing the gestation period for the first product to come out" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017
Tarun: "We decided that we didn't want to compete with parameters that existing players are already good at" @CIIEIndia #HTSAS— HowToStartAStartup (@HTSAS_IIMA) February 8, 2017