A4: IMO, there are 3 ways videos impact your ROI..
— Aashish Chopra (@aashishc) April 6, 2020
1. Branding: the more users share, the further your brand goes, 'shares' the only metric to track
2. Organic conversions: When users sharing snowballs, measure new users and trends
3. Video ads: Conversions, CTR#SEOtalk