A2. Know what you want to achieve. Measuring the reach of your message and its frequency, two unfamiliar metrics to many, is vital to run and measure an effective social media campaign to attract new customers. #SEOTalk
A2 - Obviously money (Personal Brand) and Audience (Client). 1st i review similar ad design on internet, 2nd i decide my spending amount per day, 3rd how many days i need to run the ad. All i do is experiment with small amount first. #SEOTalk
A2: Gauge if platform is right for your goal, use CRO data if you have, do test runs with diff content types & lengths, focus on getting users in the buyers journey, collect-scrub-analyse data. Attribution is what makes or breaks in the long run.#SEOTalkhttps://t.co/tpu6s0Ytxu
Fully agree. At the end of the day, you have a product to sell - you're not there to tickle people's funny bones. Plus, copyright. Even BuzzFeed started employing serious journos + content creators since it started working with brands. #SEOtalk
A2: I'd do some competitor analysis if possible? [Although I haven't]. Are there any tools that allows looking at competitor ads #seotalk [semrush for FB?]
A2) 1. Objective behind the ad. 2. Whom are we targeting. 3. Outcome expected. 4. Build an audience and a lookalike audience too. 5. Brand visibility #SEOTALK