Is viewability really a measure of effectiveness? What are the issues faced with

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13th Marketing Conclave by IAMAI

"Modern Metrics of Marketing New age marketing is all about digitalization and collaboration a...

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Jatin Chaudhary curated this conversation as a part of above story

Is viewability really a measure of effectiveness? What are the issues faced with it?

Speakers:

Hemant Jain, Sr. EVP, Lokmat Media
Abhilash Premanand, CDO, BankBazaar.com
Sandeep Walunj, CMO, Reliance Nippon Life AMC
Priya Jayaraman, Co – Founder, Propaganda India

Moderator:

Ramanujam Pobbisetty, Director of Enterprise Sales, comScore

#13MarCon Is viewability really a measure of effectiveness? What are the issues faced with it? Click here - https://t.co/cecP1YNsk0 pic.twitter.com/xGBKpsyXXT
— IAMAI (@IAMAIForum) June 13, 2017

#13MarCon: Catch our Ramanujam Pobbisetty host the closing session on #viewability at 4:45pm https://t.co/JSBO8aJTxU @nimmajji @IAMAIForum pic.twitter.com/eR02uOB2yj
— comScore APAC (@comScoreAPAC) June 14, 2017

Our CEO @prasadshejale a speaker on, "Is viewability really a measure of effectiveness? Stay tuned for insights from this session #13MarCon pic.twitter.com/C2ZDnSXBkd
— Logicserve Digital (@logic_digital) June 14, 2017

Discussing the elephant in the digital room #viewability #13MarCon pic.twitter.com/JdPBKaQOxJ
— Pancham Endlaw (@endlaw) June 14, 2017

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13th Marketing Conclave by IAMAI

Is viewability really a measure of effectiveness? What are the issues faced with it?

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