What is we search for a brand name - "travelyaari" and a Google search Ad pops-up, what's your take on branded search queries and Ads around it?#SEOTalkpic.twitter.com/RST72RSv4X
They are very much needed. If you are great brand people are tend to sweet stealing your brands search volume. If you are selling some SaaS products. Competitors will show ads with alternative.