Content Marketing - is it the future for brand building? Discussions like these and more at #13MarCon. Click here - https://t.co/cecP1YNsk0 pic.twitter.com/wHk9KErTH0

— IAMAI (@IAMAIForum) June 13, 2017

Content marketing is driven by it's authenticity.#13MarCon pic.twitter.com/1Cc2uTm2CA

— Punit Tripathi (@punittripathi79) June 14, 2017

Important aspect in Content Marketing: Content must be authentic, funny, inspiring, engaging #13MarCon Shreyas Srinivasan Director NH7, OML

— Chinmaya Shrivastava (@chinmayaShr) June 14, 2017

A/B testing is a useful tool in content marketing.#13MarCon

— Punit Tripathi (@punittripathi79) June 14, 2017

Impact, Attribution and Acceleration drives content marketing campaigns #13marcon #iamai

— Ritz Bitz (@ritikabedi) June 14, 2017

Content marketing is not only about creating a story but fusing technology too #13MarCon pic.twitter.com/drjsRXfdo8

— mCanvas (@mCanvas_Media) June 14, 2017

#13MarCon is seeming interesting enough!
Let's stick around for more.#ContentMarketing caters to audiences with queries.

— J.D. Gupta (@JD_JonDoe) June 14, 2017

'Cater content to what the audience is looking for and not create it for you' brilliant conversations on the dais atm! #13marcon @IAMAIForum pic.twitter.com/2oYAeGmYr3

— saishah (@saishah) June 14, 2017

"Shareability", is an important measurement parameter for #contentmarketing #13MarCon @IAMAIForum

— Logicserve Digital (@logic_digital) June 14, 2017

#ContentMarketing Analysis:Measure #brand sentiment over time & not just content #engagement in the form of likes/shares/comments-#13MarCon

— Tatva Media (@TatvaMedia) June 14, 2017

Brands like @KotakBankLtd @TataChemicals @justvoot and many more speaks about Content Marketing at #13MarCon pic.twitter.com/007wuLPD4l

— vivek (@viveksheth007) June 14, 2017

"Content should be either Funny, Inspiring, Beautiful or Useful." - Shreyas Shrinivasan, OML #13MarCon @IAMAIForum

— Tapan Vaghela (@tapanvaghela) June 14, 2017

(1/2)"The new thing that has happened lately is the short attention span because of mobile" - Akash Banerjee from @justvoot #13MarCon #quote

— Logicserve Digital (@logic_digital) June 14, 2017

(2/2) "Real challenge is how do we circumvent that." Akash Banerjee, SVP, - Head, Marketing & Partnership at @justvoot #13MarCon #Insights

— Logicserve Digital (@logic_digital) June 14, 2017

Because change happens at heart and not in mind, Content Marketing is best form of marketing #13MarCon @IAMAIForum pic.twitter.com/fqGua6awDx

— Bharath Katta (@bharathkatta1) June 14, 2017

Last click attribution model doesn't give content marketing it's due credit. #13MarCon @IAMAIForum

— Tapan Vaghela (@tapanvaghela) June 14, 2017