Atul Purohit - Author & Serial Entrepreneur.  Founder & CEO at Writco

Atul Purohit

Author & Serial Entrepreneur. Founder & CEO at Writco

More about Atul Purohit

Atul Purohit (Born 21st April, 1991) is the Founder & CEO of 'FreeOff', 'Insofto Technologies Pvt. Ltd.' & 'Write India Publishers'
He is an author of romantic fiction novel titled, 'Love Vs Destiny ...the strange game of life!', an editor of 'The Forgotten Life' (Anthology of forgotten stories) and the compiler of ‘The Unbreakable You’ (An anthology of 27 unbreakable stories.)

He was born and brought up at Ahmedabad. He is a graduated from Rajasthan Technical University (B.Tech) and Gujarat Technological University (MBA). He Worked in an IT sector for a year before quitting it to pursue his entrepreneurial and writing dreams.

He strongly believes in entertainment, activism and knowledge.
For him writing is a passion and IT as a profession. He is also a prolific blogger, and ethical hacker and loves playing Snooker & Volleyball.

What he has to say about his debut novel? “Well, as far as ‘Love Vs Destiny... the strange game of life.' goes, I had a story to tell which was based on my own fictionalized memoir and I had to just tell it. I hope that more stories come to me and I have more to offer. The novel touches the sensitive issue of hard luck over the fascinations towards the first few sweet crushes and infatuations in our lives and moreover it deals with the true love and trust."

Writco : a multilingual social writing and reader rewarding community-driven platform

Writco is a Multilingual Social Writing & Reader Rewarding Community-Driven Platform that Connects Readers & Writers around the Globe!

About the team

Atul Purohit (Founder & CEO), a renowned expert with a decade of experience in the book publishing industry. He own traditional book publishing house - Write India Publishers. With an impressive portfolio of over 1000+ published books, Atul' s passion and commitment to the literary world is evident.

Vicky Salunkhe (Co-founder & CTO) , a full stack developer with Top 1% on StackOverflow and a proven track record of success in the technology industry. His innovative thinking and drive for excellence have played a crucial role in shaping the direction of Writco and its technology solutions.

Eureka moment

Our journey at Writco has been filled with eureka moments that have left us with goosebumps. One such moment was when we acquired our first one lakh users in less than a year. It was a remarkable achievement that highlighted the impact and value of our product.

But that wasn't the only highlight of our year. In the very same year, Writco was recognized as the 'Best Personal Growth App of 2020' by Google Play. This was a proud moment for our team, as it validated the hard work and dedication that we put into developing our platform.

These moments have been a source of inspiration for us, driving us to continue pushing boundaries and achieving even greater success.


Business model

It's important to wait for a solid business model and revenue strategy before implementing any monetisation strategies. However, here are some potential ways to generate revenue for a literature-related platform:

1. Premium Subscriptions: Offer exclusive content and additional features to users who pay for a premium subscription. This could include early access to new releases, personalised book recommendations, and access to a community of readers.

2. In-App Currency: Allow users to purchase books and subscriptions using coins that they can add to their wallet. Users could also earn reward coins for completing certain actions on the platform, such as leaving reviews or recommending books to friends.

3. Licensing and Partnerships: Sell book rights for screen adaptation to movie or TV production companies. This could generate a significant amount of revenue, as well as increase the visibility and popularity of the original book.

4. Selling Products and Merchandise: Sell physical and digital products related to the books, such as e-books, diaries, t-shirts, frames, and gift articles. This could include both original content and branded merchandise.

5. Advertising & Sponsorship Deals: Offer sponsored content, display ads, workshops, and events to businesses that want to reach book lovers. This could include partnerships with publishers, authors, and other book-related organisations.

6. Affiliate Marketing & Consultancy Services: Offer book editing, publishing, and marketing services to authors and publishers. This could include affiliate marketing deals with other book-related businesses, as well as consultancy services to help authors and publishers promote their work.

Traction

We are thrilled to share that our platform has achieved impressive traction, boasting over 8,000 daily active users and 65,000 monthly active users. With a total user base of 220,000+ individuals, we take pride in the fact that all of our users have been acquired organically and without spending a penny on advertising, online or offline.

Our team's expertise in organic marketing has allowed us to grow steadily and consistently, with our users generating over 1.3 million pieces of content in the form of stories, poems, and quotes. And the icing on the cake? We've also been able to generate more than 1 million INR in revenue over the last 18 months through our first revenue model, a subscription-based service.

We are grateful for the trust and loyalty our users have placed in us, and we look forward to continuing to provide a platform that empowers creativity and authentic expression.

Community support

we understand the power of networking and the importance of learning from other startups and founders. We believe that by connecting with like-minded individuals and learning from their experiences, we can gain invaluable insights that will help us grow and succeed.

In addition to networking, we are also planning to raise a Seed Investment Round. The funding will enable us to scale our business faster, expand our reach globally, and build an even stronger community. We are confident that with the right support and resources, we can achieve our vision of creating a thriving community of passionate individuals who share a love of innovation and entrepreneurship.

Need an urgent help! We are building an android app for which already we have built the front-end UI/UX in Android Studio, Also we have created the complete back-end with database, admin panel and web-services (RESTful APIs & URL). So, now we need an android developer who can implement all the web-services in front end and make the content display correctly. App has features like: User-Store profile, follow-following, like-comment, rate-review, Checkin, map, payment gatway and SMS integrations. Interested ones can mail me at [email protected] or call me at 8866248175
Anyone who can help us in backend for android application development? However, the front end is ready in studio.
FreeOff is a platform to provide real time location based stores, offers, deals and exclusive rewards to customers. And Merchant service aggregator. It also allows customer to review and rate their shopping experience, which will not only help customer to know stores better but will enable customer to earn. FreeOff simplifies commerce by providing different services to merchants also help them in increase their footfalls & engage with consumer efficiently. We solve complications of commerce for businesses of all kinds, all size. We are the one you may need most. Lastly, a platform for advertisement Campaign done for merchants and partners. Helping people discover great shopping places around them. Our team gathers information from every store on a regular basis to ensure our data is fresh. Our vast community of shopping lovers share their reviews and photos, so you have all that you need to make an informed choice. Never miss deals and exclusive rewards at your favorite store! www.freeoff.in For any type of business mail us at [email protected] Stay Tuned! Soon to go LIVE on Google P:lay Store. :) #FreeOff #FreeOffDekhoShopKaro #SaveOnFreeOff #ComingSoonAhmedabad #AhemedabadStartUp
'FreeOff' an android App, simplifying Commerce by Discover Stores Nearby with amazing Offers, save money and payment like never before. We are launching soon...
Looking for Co-Founder, CTO and Android Developer(s) for our startup 'FreeOff' (Ahemdabad) FreeOff simplifies commerce by discovering stores, finding amazing offers and providing several services to the merchants. Helping them increase their footfalls, retain customers, & engage with them efficiently and in a modernised way. A one stop shopping destination. From discoverability, loyalty points, finding discounts, to checkout. All are on us. Even social networking. Today even a premier retail brand struggles to engage efficiently with consumers and gain brand advocacy. Loyalty mechanism needs to redefined and modernized. They struggle to track consumer behavior, gain insights and then act upon them. We are coming to bring revolution in offline shopping. Currently we're targeting the Fashion, Electronics, Wellness, Furniture and F&B sectors. You can contact at [email protected] or [email protected] P.S: Mobile application is under development and will go live by mid April, 2016. We are launching in 2 cities (Ahmedabad and Udaipur) #FreeOff #NewWay2ShopOffline

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