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eChai Showcase : My Child - Track Child's Growth

Today on eChai Showcase we are introducing an interesting app build by an entrepreneur from Bhopal - My Child - it is an app which tell you about your child's growth and figure out developmental disorder. It gives you information about your child's key areas of consideration after you answer the questionnaire. The app is for children between from 11 to 24 months and asks you about the areas of growth during that particular period.

Here is our insightful and candid conversation with Harsh Songra,  Founder & Developer of the My Child App. He is a young android developer of the age of just 18. Harsh has 4 android apps in the market. Harsh also has 2 startups other than my child i.e. thetimeahead.com- an online radical blog and studiebay.com- an online coaching search engine.

How did you come up with the idea of ‘My Child’ ?

When I was young I suffered from a disease known as delayed motor coordination. In this disease the brain and the body parts are not able to coordinate properly. It took my parents over 9 years that I suffer from that. At the age of 16 I learn’t coding an android application and after that I wanted to make something unique and useful. Going back the clock I tried making something that could help people who suffer from what I did/am, That’s where I started.

What problem are you solving?

In today’s world the cases of Developmental delays are increasing. So I made an android application which helps in screening of developmental disorder in just a few seconds by feeding in your child’s info and answering a questionnaire.

How does it work?

The app asks the user to input the data about their child and then asks some questions about their child’s growth. The app right now is just for the children between the age of 11-24 months and soon we will be growing it. After getting the input the app runs an algorithm to figure out what are the area of concerns for the child and gives the suggestions for that accordingly.

Also checkout this video which very well explains how MyChild app works.

https://www.youtube.com/watch?v=UB3hpvp4j6M

What is your target market?

Our target market is parents who are having newborns, pediatrics and child specialists.

What is your competitive advantage?

First, of all the app is pretty unique and easy to use. The best part about the app is that we are laser focused towards just screening developmental disorder.

How much time did it take you from conceptualization of ‘My Child’ to actually launching it in the market?

Ans. It took me over 1.5 months to get all the data from the doctors and another 15 days to develop an algorithm to make this app.

Tell us more about your team?

Harsh Songra Founder & Developer of the My Child App. He is a young android developer of the age of just 18. Harsh has 4 android apps in the market. Harsh also has 2 startups other than my child i.e. thetimeahead.com- an online radical blog and studiebay.com- an online coaching search engine.

We also have Dr. Zafar Meenai with us who is a Guiding us on the Medical part of this app. He is a Developmental Pediatrics have an expertise in this field of 15 years. Dr. Pankaj Shukla Deputy Director NHRM Bhopal is also helping us in his part.

Other than that we also have a social media manager and a product advisory.

What is your technology stack?

We use JAVA, Android SDKs and SQLite right now. We are also backed by FbStart Bootstrap Program and Microsoft Bizspark. So we would be soon having a Mobile Backend as a Service platform of parse so that we could have an online data collection platform of Developmental Disorders.

How do you plan to market your product? What are your customer acquisition strategies?

We would be working with national agencies such as NHM and we are also a part of mission disability prevention. Other than that we would be raising awareness amongst parents through various videos, blogs, social media, radio, tele media and even newspapers.

What is the revenue model of ‘My Child’ ?

We are currently working more on making a user base and acquiring more users. We do plan to bring in a revenue model in the near future.

What do you want to achieve from this? What is your larger goal or vision?

The larger goal is to raise awareness amongst parents. We have a mission to eradicate developmental disorder from this world. Every child is special and the parents themselves should powerful enough to stimulate the disorders of a newborn.

What do you want to achieve from this? What is your larger goal or vision?

We want the community as a large to help us reach more and more parents and raise awareness. In terms of feedback we want members to test the app and tell us about adding new features and helping us reach more doctors even.