gentlewasher
gentlewasher is the washing device for delicate clothes.
Preferred eChai Business Partners
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About eChai Business Partner Program:
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Kathak Mehta
gentlewasher is the flagship product of Monono. gentlewasher is a washing device for delicate clothes which require personal attention.
Hi Jatin,
Thanks for opening the platform for discussion.
As far as sales challenges go, gentlewasher is a major change in the way clothes are washed. For centuries, we have been washing clothes by hand (in many cases, in spite of the washing machine). Which makes it a daunting task in itself.
The inherent challenge of introducing an innovative product in the market is quite a paradox. Innovativeness of the product instantly generates curiosity and interest, however, majority of the market waits to hear the experience of others who would buy before they decide to buy themselves (crossing the chasm). So we focus our marketing and sales activities in reaching out to early adopters.
Another way we have adopted to overcome the sales challenge is conducting more and more demos and user experience among target audience.
Thanks,
Kathak