In the age of overselling and misselling, how do you truly drive sales?

An Incredible event hosted by eChai Ventures X GVFL Limited, delved into this very question: How to get early customers to scaling your sales.

Key Takeaways:

1. Listen & Ask the Right Questions: Allow your target customers to share their pain points. Avoid assumptions, and simply listen.

2. Don’t outsmart your customer.

3. Under Promise, Over Deliver:

It’s easier said than done. Making sales promises you can't keep damages your credibility in the long run.

4. Don’t sell to everyone.

If your customer is everyone then your customer is no one.

5. Invest in PR:

PR means Perception that drives Reality. Create Perception by investing in PR activity.

6. Base your research on facts, not assumptions.

7. Lead Magnets >> Money Magnets: Offer exceptional value through lead magnets to convert target customers into loyal fans.

Last not but least,

8. Find ways to collaborate with people:

Be the person that everyone wants to collaborate or be that person who collaborates with everyone, Read that again.

Thanks for sharing invaluable insights Jatin Chaudhary, Shrijay Sheth, Yash Shah , Vikas Mundhra, Kamal Bansal & Mihir Joshi.

Draper Startup House + eChai Ventures , moderated by Vishnu Chaitanya, is a powerhouse combination! 💥

Yesterday's discussion brought together the titans of the #HoReCa industry in Hyderabad, featuring brands like Ishtaa, Haashi , Euphoria Bakers, Drunken Monkey , churrolto, and Swiggy. 🍽️

The insights shared by these industry stars were nothing short of fascinating, especially for a marketing enthusiast like me. The moderator's questions and the engaging Q&A session kept us hooked for an event that stretched two hours beyond schedule! 🕒

From Koushik "Babu" Koganti's journey from the streets of the USA to Harvard and then to the bustling streets of Hyderabad, to Samrat Reddy transformation of Drunken Monkey from a brand to a lifestyle, each story resonated deeply with the entrepreneurial spirit. 🌟

Neehar Bisabathini from Churroltto captivated us with his eloquence and straightforward explanations, leaving us eagerly anticipating more of his wisdom in the future. Stay tuned! 🎤

Faisal Tayabali's journey with Euphoria, from corporate life to becoming the "Bald Brownie Baba," showcased the power of entrepreneurial freedom.

Sandeep Balasubramanian from Hashi shared his eureka moment and the enduring value of strong employee relationships during challenging times like the pandemic. 💡

And let's not forget Suharika Karri from Swiggy Hyderabad, whose insights on dark kitchens and boosting sales were nothing short of guru mantras for startups in the HoReCa industry. 🍕

I (and members of The D2C Folks) had the privilege of learning so much from the panelists at the D2C event by eChai Ventures and Netcore Cloud yesterday!

From Shivam Tiwari's inspiring story to Janvi Tiwari's unwavering dedication to her brand SOQO, and Vandita Tewari Kapoor's insightful strategies for Iyurved, every moment was enriching.

Waiting for more of these enlightening sessions!

Thank you Nanda Kumar, Mitul Aggarwal for this event!

Gorang Gupta | Nishanth Kumar | Manesh Jain | Prashant Prakash Dubey | Jatin Chaudhary

Contributing to streaming conversations around marketing in #Surat is a great delight and also the need of the hour. We've all witnessed events centering around startups, funding, finance, art, textile, auto, energy, and various other sectors but one pivotal factor "Marketing" still remains overshadowed & undervalued.

There's clear lack of education on marketing, both from the standpoint of brands and marketers themselves. It's time we marketeers collectively come together, uplift the significance of marketing in our ecosystem.

Let's ensure every voice in #Surat is equipped with ample knowledge and tools to harness the potential of marketing.

Glad eChai Ventures & Manoj Adwani is taking initiatives forging the culture of strong brand image!

Had an amazing time attending the event last Saturday evening hosted by eChai Ventures and LOGICWIND 🚀 It was an incredible opportunity to connect with amazing founders, exchange ideas, and gain insights into the latest trends shaping our industry.

The panel (Saurabh Pacheriwal,Hardik Dawar, Anushi Shah,Meghna Kherajani,Roshan Chaudhari,Radhika Agarwal) shared some valuable insights for new startup founders:

🔍 To establish client connections and nurture them, keep the approach very personalized based on the client. This results in better client conversion and retention.

📞 Quick responses to client queries play a major role in client satisfaction. It's not just about great numbers and results; it's about being attentive and responsive.

💼 As a founder, having an authoritative or strong point of view of what you bring to the table and what results you can help achieve is crucial.

🚀 Confused about when to start marketing for your product? The answer: even before the product hits the market. Start by sharing free resources and insights for your target audience to identify the first adopters for your product.

Thanks to Manoj Adwani for making this event possible. It was an enriching experience, and I'm excited to be part of more such upcoming events.